How to Create a New Google Analytics Account

Key takeaways

To create a new Google Analytics account, go to the Admin page, click Create Account, and add the account name and data-sharing information. 

• Google Analytics is free for most users; large enterprises with high-volume websites might consider the paid version, Google Analytics 360.

• Adding a new property requires a few steps, starting with selecting the account from the Google Analytics Admin page and choosing Create Property from the Property column. 

• You can use Google Analytics to provide key marketing analytics data, including who visits your website and the content they view.

Learn how to create a new Google Analytics account by following a few simple steps. If you want to sharpen your digital marketing skills or prepare to begin a career in the field, consider enrolling in the Google Digital Marketing & E-commerce Professional Certificate. It's a beginner-friendly program designed to help you learn the basics, including how to attract and engage customers, analyze online performance, and use analytics to measure performance. 

Google Analytics for beginners: The benefits of having an account

To analyze traffic data for your website or app with Google Analytics, you'll need to set up your own Google Analytics account. When you use Google Analytics, you can get an idea of who visited your site, the content visitors see, and how a user browses your site. You'll also better understand where your visitors come from on the internet, how your unique pages do, how many of your leads convert to sales, and where your users are located, among other insights. 

Is it free to create a Google Analytics account?

In many cases, you can create a Google Analytics account without any cost to you [1].  Large enterprises, however, may be better off choosing Google Analytics 360, which offers increased data retention, boosted data processing and collection capabilities, and the ability to handle high volumes of website traffic. Unlike the free account option, this enterprise-level option does have an annual cost. 

How to create a new Google Analytics account 

Here's a quick summary of the steps you'll take to create a new Google Analytics account:  

1. Go to the Admin page for Google Analytics. 

2. Click on Create Account. 

3. Provide an account name and configure your data-sharing settings. 

4. Click Next and begin adding properties to the account. 

Let's take a closer look at each step: 

1. Go to the ‘Admin’ page for Google Analytics. 

Start by going to the Admin page for Google Analytics. You must sign in to your Google account first. 

2. Click on ‘Create Account.’

Once on the Admin page, look in the Account column for the option "Create Account." Click on it. 

3. Provide an account name and configure your data-sharing settings. 

After you click Create Account, provide an account name. You'll also want to decide what data you want to share with Google by configuring your data-sharing settings. 

4. Click ‘Next’ and begin adding properties to the account. 

Once you've filled in that information, click on Next. You can then start adding properties to the account. Remember that you must have the Administrator or Editor role to add properties, but if you're the only account user, you should be the Editor. If other people have access to your account, you can assign other roles to them.  

Read more: Google Analytics Certification: Benefits and How to Get It

Can I have multiple Google Analytics accounts?

Yes, you can. Google allows you to have up to 100 accounts, each of which can contain 2,000 properties [2].

How to create a new Google Analytics 4 property

To create a new property, follow the steps above, or, if you start a new session, navigate to the Admin page for Google Analytics, look to the Account column, and select the correct account. Then, look to the Property column and choose Create Property. 

Next, enter the property's name, time zone, and currency. Click Next, and then select your business size and industry category. Click Next again, and select an option for how you plan to use Google Analytics. Finally, click Create and accept the Analytics Terms of Service and the Data Processing Amendment. 

Explore our free digital marketing resources

Google Analytics is one of many tools you can use to assess your digital marketing efforts and website performance. Find quizzes, skill and tool assessments, and study guides in our Career Resources Hub to discover more. Other resources to consider checking out include the following:

• Watch on YouTube: Digital Marketing Explained in 5 Minutes

• Subscribe to Career Chat: Curious about digital marketing? Read on.

• Learn from an expert: Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Whether you want to learn to do more with Google Analytics, expand your skills, get comfortable with an in-demand technology, or advance your abilities, keep growing with a Coursera Plus subscription. You’ll get access to over 10,000 flexible courses. 

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