Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Advanced Analytics, Data-Driven Decision-Making, Consumer Behaviour, Customer experience improvement, Artificial Intelligence, Financial Analysis, Retail Banking, Business Transformation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Content Creation, Consumer Behaviour, Email Marketing
Intermediate · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Behavioral Economics, Storytelling, Economics, Forecasting, Socioeconomics, Social Studies, Market Dynamics, Consumer Behaviour, Analysis, Complex Problem Solving
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy
Beginner · Specialization · 3 - 6 Months

Stanford University
Skills you'll gain: Game Theory, Strategic Decision-Making, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Markov Model, Problem Solving, Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: CI/CD, Software Development Life Cycle, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Linux Commands, Software Architecture, Agile Software Development, Cloud Computing Architecture, Application Deployment, Test Driven Development (TDD), Gherkin (Scripting Language), Kubernetes, Restful API, Git (Version Control System), DevOps, Grafana, Software Engineering, Data Import/Export, Application Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Yale University
Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Insurance, Underwriting, Derivatives, Market Dynamics, Mortgage Loans
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Health Disparities, Health Equity, Behavioral Economics, Consumer Behaviour, Business Modeling
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing
Mixed · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months