• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • G

    Georgia Institute of Technology

    Build Your Professional ePortfolio in English

    Skills you'll gain: Professional Networking, LinkedIn, Instagram, Writing, Concision, Social Media, Grammar, Business Writing, English Language, Branding, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Skillshare

    Music Production & Songwriting: Write Melodies in Any Genre

    Skills you'll gain: Musical Composition, Music Performance, Music, Music Theory, Instrumental Music, Performing Arts, Media Production, Editing, Creativity

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft Outlook, Microsoft Teams, Presentations, Spreadsheet Software, Microsoft 365, Microsoft Office, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Analysis, Data Visualization, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Market Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Alberta

    Arctic Development

    Skills you'll gain: Natural Resource Management, Climate Change Adaptation, Sustainable Development, Community Development, Environmental Resource Management, Policy Development, Environmental Policy, Case Studies, Environment, International Relations, Environmental Science, Socioeconomics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Teaching Reluctant Writers

    Skills you'll gain: Student Engagement, Teaching, Empowerment, Instructional Strategies, Writing, Mentorship, Case Studies, Literacy, Constructive Feedback

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Compose & Send First Email

    Skills you'll gain: Email Marketing, Campaign Management, Marketing Planning, Strategic Marketing, Marketing Effectiveness, Customer Analysis, Marketing Automation, Target Audience, Promotions and Campaigns, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • A

    Adobe

    Adobe Graphic Designer: Design that Demands Attention

    Skills you'll gain: Adobe Illustrator, Adobe Express, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Graphic Design, Graphics Software, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Productivity Software, Visual Design, File Management, Process Design, Design Reviews, Prompt Engineering, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • S

    SkillsBooster Academy

    Claude AI Comprehensive Guide

    Skills you'll gain: Prompt Engineering, Business Writing, Email Automation, Strategic Thinking, Artificial Intelligence, AI Security, AI Workflows, Copywriting, Business Risk Management, AI Personalization, Data-Driven Decision-Making, Marketing Communications, Marketing Automation, Content Strategy, Engineering Documentation, Ethical Standards And Conduct, Research Reports, Business Communication, Information Privacy, Security Awareness

    Beginner · Course · 1 - 3 Months

  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    How I Got 50+ Podcast Appearances Using RadioGuestList

    Skills you'll gain: Podcasting, Search Engine Optimization, Brand Awareness, Sales Prospecting, Web Analytics and SEO, Media Relations, Public Relations, Promotional Strategies, Lead Generation

    Mixed · Course · 1 - 4 Weeks

  • S

    Skillshare

    Music Theory: Essentials of Music Theory for Modern Music

    Skills you'll gain: Musical Composition, Music, Music Theory, Instrumental Music, Media Production

    Beginner · Course · 1 - 4 Weeks

1…132133134…496

In summary, here are 10 of our most popular social media marketing courses

  • Build Your Professional ePortfolio in English: Georgia Institute of Technology
  • Music Production & Songwriting: Write Melodies in Any Genre: Skillshare
  • Microsoft 365 Essentials: Create, Collaborate, and Deliver: Microsoft
  • Market Research: University of California, Davis
  • Arctic Development: University of Alberta
  • Teaching Reluctant Writers: Johns Hopkins University
  • Compose & Send First Email: Coursera
  • Adobe Graphic Designer: Design that Demands Attention: Adobe
  • Claude AI Comprehensive Guide: SkillsBooster Academy
  • Digital Channel Planning Strategy: Digital Marketing Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok