Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Health Informatics, Digital Transformation, Health Technology, Public Health, Medical Privacy, Health Systems, Health Care, Data Governance, Interoperability, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Splunk, Interactive Data Visualization, Data Storytelling, Pivot Tables And Charts, Data Presentation, Dashboard, Ad Hoc Reporting, Data Modeling, Data Visualization Software, Performance Tuning
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Full Cycle Recruitment, Talent Acquisition, Job Analysis, Human Resources, Employee Engagement, Talent Sourcing, Interviewing Skills, Decision Making, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Generative AI, Big Data, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Machine Learning, Customer Data Management, Autoencoders, Artificial Intelligence, Deep Learning, Model Evaluation, Algorithms, Process Optimization, Data Analysis, Artificial Neural Networks
Mixed · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI
Intermediate · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Business Ethics
Beginner · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Excel Formulas, Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Validation, Data Visualization, Data Analysis, Interactive Data Visualization, Productivity Software, Data Integrity, Microsoft Office, Microsoft 365
Mixed · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Development, Business Strategy, Strategic Marketing, Market Analysis, New Product Development, Portfolio Management, Case Studies, Cash Flows, Financial Analysis
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Dashboard, Data Architecture, Data Governance, Apache Kafka, Cloud Deployment, Apache Hadoop, Metadata Management, Data Storage, Apache Hive, Application Programming Interface (API), Data Quality, Data Cleansing, Applied Machine Learning, Cloud Services
Intermediate · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Data Presentation, Microsoft Excel, Data Visualization, Sampling (Statistics), Dashboard, Data Visualization Software, Spreadsheet Software, Report Writing, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software
Intermediate · Specialization · 3 - 6 Months