Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Statistical Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Global Marketing, Export Control, International Finance, Mergers & Acquisitions, Risk Management, Business Development, Market Analysis, Franchising, Target Market, Cultural Sensitivity, Business Strategy, Intellectual Property
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Child Development, Advocacy, Research, Research Methodologies, Social Sciences, Data Collection, Social Network Analysis, Anthropology, Human Development, Nutrition and Diet, Environmental Issue, Biology
Beginner · Course · 1 - 3 Months

American Psychological Association
Skills you'll gain: Qualitative Research, Interviewing Skills, Research Methodologies, Case Studies, Data Collection, Research, Analytical Skills, Psychology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, SAS (Software), Regression Analysis, Statistical Methods, Probability & Statistics, Statistical Modeling, Plot (Graphics), Statistical Inference
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Education Software and Technology, Learning Management Systems, Collaborative Software, Digital pedagogy, Teaching, Augmented Reality, Game Design, Virtual Environment, Emerging Technologies, Technology Strategies, Information Privacy, Social Media
Mixed · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Persona Development
Beginner · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: Oral Expression, Concision, Verbal Communication Skills, Public Speaking, Media and Communications, Interviewing Skills, Public Relations, Communication, Research, Persuasive Communication, Communication Strategies, Interpersonal Communications, Rapport Building, General Networking
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Roadmaps, Product Strategy, Product Lifecycle Management, Product Development, Analysis, Stakeholder Management, Decision Making, Innovation, Market Analysis, Agile Methodology, Key Performance Indicators (KPIs), Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Journalism, Multimedia, Media and Communications, Storytelling, Content Creation, Report Writing, Driving engagement, Interviewing Skills, Oral Expression, Photo/Video Production and Technology, Video Production, Writing, Research, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months