• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseño Instruccional: Aprendizaje activo y Pedagogía digital

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Instructional Design, Problem Solving, digital literacy, Educational Materials, Emerging Technologies, Learning Management Systems, Innovation, Quality Assurance, Planning, Resourcefulness, Learning Strategies, Systems Analysis, Solution Design, Design Strategies, Creative Thinking, User Centered Design, Technical Documentation, Virtual Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Finance for Technical Managers

    Skills you'll gain: Sustainability Reporting, Financial Analysis, Financial Statement Analysis, Cost Estimation, Environmental Social And Corporate Governance (ESG), Capital Budgeting, Budgeting, Cost Benefit Analysis, Project Risk Management, Risk Analysis, Income Statement, Cost Management, Financial Modeling, Investment Management, Balance Sheet, Risk Management, Financial Reporting, Financial Forecasting, Project Finance, Finance

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    354 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    ChatGPT for Beginners: Save time with Microsoft Excel

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    350 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Framework for Data Collection and Analysis

    Skills you'll gain: Data Collection, Survey Creation, Research Design, Data Quality, Data Analysis, Data Validation, Sampling (Statistics), Data Management, Big Data, Statistical Methods

    4.2
    Rating, 4.2 out of 5 stars
    ·
    773 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    493 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Brightline Initiative

    Bridging the Gap between Strategy Design and Delivery

    Skills you'll gain: Strategic Leadership, Organizational Strategy, Plan Execution, Strategic Thinking, Gap Analysis, Business Leadership, Business Strategy, Leadership, Organizational Change, Business Consulting, Case Studies, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    790 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    API Development on Google Cloud's Apigee API Platform

    Skills you'll gain: API Gateway, Application Programming Interface (API), Cloud API, API Design, Continuous Deployment, CI/CD, Restful API, Continuous Integration, Middleware, JSON, Software Versioning, Proxy Servers, Scalability, Extensible Markup Language (XML)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalización, Crecimiento Económico y Estabilidad

    Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, International Relations, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    874 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Biomedical Technology, Healthcare Ethics, Market Dynamics, Health Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    612 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Oral Cavity: Portal to Health and Disease

    Skills you'll gain: Oral and Dental Care, Oral Health, Oral Cancer Screening, Dentistry, Cardiology, Pain Management, General Medicine, Endocrinology, Oncology, Hematology, Pharmacology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    818 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    D

    DeepLearning.AI

    LangChain Chat with Your Data

    Skills you'll gain: Retrieval-Augmented Generation, LangChain, LLM Application, ChatGPT, Large Language Modeling, Embeddings, Data Processing, Data Import/Export, Vector Databases, Prompt Engineering, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    656 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Potenciando mi aprendizaje en el primer año de Universidad

    Skills you'll gain: Learning Strategies, Student Support and Services, Self-Awareness, Time Management, Organizational Skills, Emotional Intelligence, Personal Development, Prioritization, Adaptability, Stress Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

1…165166167…834

In summary, here are 10 of our most popular brand management courses

  • Diseño Instruccional: Aprendizaje activo y Pedagogía digital: Tecnológico de Monterrey
  • Finance for Technical Managers: University of Colorado Boulder
  • ChatGPT for Beginners: Save time with Microsoft Excel: Coursera
  • Framework for Data Collection and Analysis: University of Maryland, College Park
  • Google SEO Capstone Project: University of California, Davis
  • Bridging the Gap between Strategy Design and Delivery: Brightline Initiative
  • API Development on Google Cloud's Apigee API Platform: Google Cloud
  • Globalización, Crecimiento Económico y Estabilidad: IE Business School
  • Healthcare Marketplace: University of Minnesota
  • The Oral Cavity: Portal to Health and Disease: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok