• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    299 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Prototyping and Design

    Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, Graphic and Visual Design, Web Content Accessibility Guidelines, Design, Interaction Design, Conceptual Design, Human Centered Design, Mockups, Layout Design, Wireframing, Responsive Web Design, Internet Of Things

    4.6
    Rating, 4.6 out of 5 stars
    ·
    396 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comercio, Inmigración y Tipos de Cambio en un Mundo Globalizado

    Skills you'll gain: Economics, International Finance, Socioeconomics, Business Economics, Political Sciences, Supply And Demand, World History, Policty Analysis, Research, and Development, Cultural Diversity, Market Dynamics, Social Sciences, Demography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    177 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Qualitativos

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Neuroscience of Leadership: Leading with Your Brain

    Skills you'll gain: Organizational Leadership, Team Motivation, Diversity and Inclusion, Innovation, Team Leadership, Initiative and Leadership, Personal Development, Leadership, Resilience, Team Management, Team Performance Management, Industrial and Organizational Psychology, Business Leadership, Leadership and Management, Decision Making, Self-Awareness, Coaching, Change Management, Psychology, Storytelling

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    151 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Build Customizable Sales Presentation Graphics using Canva

    Skills you'll gain: Sales Presentation, Data Visualization, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Introdução à Economia do Trabalho: Teorias e Políticas

    Skills you'll gain: Labor Law, Labor Relations, Economics, Socioeconomics, Economic Development, Social Sciences, Employee Relations, Human Resource Policies, Public Policies, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    The Engineering of Structures Around Us

    Skills you'll gain: Structural Analysis, Structural Engineering, Building Design, Civil Engineering, Vibrations, Architectural Engineering, Mechanical Engineering, Construction, SketchUp (3D Modeling Software), Mechanics, Engineering Analysis, Engineering Calculations, Mathematical Modeling, Prototyping, Engineering Design Process, Experimentation, Materials science, 3D Modeling, Applied Mathematics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    174 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mastering Portfolio Analysis

    Skills you'll gain: Portfolio Management, Financial Analysis, Analysis, Data Analysis, Risk Management, Quantitative Research, Investment Management, Performance Analysis, Market Data, Return On Investment, Financial Modeling, Case Studies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Business Ethics, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management, Environment and Resource Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    250 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Health Systems Development

    Skills you'll gain: Health Policy, Health Systems, Health Equity, Health Assessment, Health Care, Public Health, Health Disparities, Health Care Administration, Governance, Health Promotion, Policy Analysis, Social Determinants Of Health, Primary Care, Sustainable Development, Community Health, Program Evaluation, Research, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    299 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research methods and data analysis certificate
market research and analysis for tech industries
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
market research essentials for marketing management
1…172173174…338

In summary, here are 10 of our most popular market research courses

  • Gestión de Marca: Tecnológico de Monterrey
  • Prototyping and Design: University of Minnesota
  • Comercio, Inmigración y Tipos de Cambio en un Mundo Globalizado: IE Business School
  • Pesquisa de Mercado com Métodos Qualitativos: Fundação Instituto de Administração
  • Neuroscience of Leadership: Leading with Your Brain: University of Colorado Boulder
  • Build Customizable Sales Presentation Graphics using Canva: Coursera
  • Introdução à Economia do Trabalho: Teorias e Políticas: Universidade Estadual de Campinas
  • Marketing digital para E-commerce: Universidad de Palermo
  • The Engineering of Structures Around Us: Dartmouth College
  • Mastering Portfolio Analysis : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok