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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Qualitative Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    186 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain, Workforce Management, Business Analytics, Applied Mathematics, Mathematical Modeling, Process Optimization, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Business Analysis, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Portfolio Management, Investment Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Operations Management: Organization and Analysis

    Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategies, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IIMA - IIM Ahmedabad

    Leading with a Digital Strategy

    Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Performance Improvement, Organizational Strategy, Organizational Change, Performance Measurement, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Toronto

    Bioinformatic Methods II

    Skills you'll gain: Bioinformatics, Molecular Biology, Biostatistics, Biotechnology, Informatics, Network Analysis, Data Analysis, Cell Biology, Data Visualization Software, Data Processing, Structural Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    487 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Project Planning and Machine Learning

    Skills you'll gain: Machine Learning Algorithms, Big Data, Product Development, Data Preprocessing, Analytics, File Systems, New Product Development, Data Analysis, Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Systems Of Measurement, Staff Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    132 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a services customer satisfaction process

    Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Campaign Performance Reporting, Visualization, & Improvement: Unilever
  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Advanced Models for Decision Making: University of Minnesota
  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park
  • Crea piezas para redes sociales usando Canva: Coursera
  • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
  • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
  • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
  • Bioinformatic Methods II: University of Toronto

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Social Media Marketing (9)
Brand Management (7)

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