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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Software Architecture for Big Data

    Skills you'll gain: Service Level, Database Management, Acceptance Testing, Software Engineering, Web Applications, Performance Testing, Scalability, Microservices, Software Architecture, Data Architecture, Distributed Computing, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Prototyping, Predictive Modeling, Big Data

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    105 reviews

    Advanced · Specialization · 1 - 3 Months

  • U

    University of California, Irvine

    Intro to Analytic Thinking, Data Science, and Data Mining

    Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Strategy, Data Science, Business Analytics, Data Analysis, Big Data, Analytics, Business Intelligence, Descriptive Analytics, Data Literacy, Predictive Analytics, Data Processing, Small Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    157 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    128 reviews

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    SIEM Splunk Hands-On Guide

    Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Computer Security Incident Management, Threat Detection, User Accounts, Data Transformation, Authorization (Computing), Cybersecurity, Machine Learning, Event Monitoring, Systems Administration, Security Management, Data Manipulation, Data Analysis, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    434 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    77 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    SQL for Data Science with R

    Skills you'll gain: Database Design, Relational Databases, SQL, Databases, R Programming, Database Management, Data Science, Data Modeling, Query Languages, Data Access, Data Manipulation, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    192 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Simplilearn

    Business Analysis Excel Tools and CCBA Training

    Skills you'll gain: Business Analysis, Project Management, Risk Management, Project Planning, Data Visualization, Agile Project Management, Microsoft Excel, Cost Management, Business Systems Analysis, Project Management Office (PMO), Stakeholder Engagement, Excel Formulas, Scope Management, Pivot Tables And Charts, Dashboard, Business Analytics, Stakeholder Management, Business Requirements, Data Analysis, Data Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    46 reviews

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Command Line Tools for Genomic Data Science

    Skills you'll gain: Unix Commands, Bioinformatics, Unix, Data Management, Command-Line Interface, Linux Commands, Molecular Biology, Big Data, File Management, Data Analysis Software, Data Processing

    4
    Rating, 4 out of 5 stars
    ·
    570 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    243 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    905 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI: Elevate Your Data Science Career

    Skills you'll gain: Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, AI Enablement, Responsible AI, Data Visualization, Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Data Manipulation, Model Evaluation, Natural Language Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    261 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Software Architecture for Big Data: University of Colorado Boulder
  • Intro to Analytic Thinking, Data Science, and Data Mining: University of California, Irvine
  • Product Strategy in the age of GenAI: Coursera
  • SIEM Splunk Hands-On Guide: EDUCBA
  • BigQuery for Data Analysts: Google Cloud
  • SQL for Data Science with R: IBM
  • Business Analysis Excel Tools and CCBA Training: Simplilearn
  • Command Line Tools for Genomic Data Science: Johns Hopkins University
  • Social Network Analysis: University of California, Davis
  • Create a Project Management Tracker using Microsoft Excel: Coursera

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