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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Fundamentals of Software Architecture for Big Data

    Skills you'll gain: Service Level, Software Engineering, Software Architecture, Distributed Computing, Data Architecture, Microservices, Transaction Processing, Test Driven Development (TDD), Blockchain, Big Data, Maintainability, Data Structures, System Monitoring, Databases

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    90 reviews

    Advanced · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Evaluating Large-Scale Health Programs

    Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Health Equity, Data Collection, Quantitative Research, Institutional Review Board (IRB), Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universiteit Leiden

    Population Health: Study Design

    Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Public Health, Health Care, Research Methodologies, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    Starweaver

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Digital Communications, Strategic Communication, Digital Media Strategy, Communication Strategies, Social Media, Digital Marketing, Digital Content, Target Audience, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Administración de las Tecnologías de la Información

    Skills you'll gain: Business Process Management, IT Management, Business Process Improvement, Technical Management, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Leadership and Management, Business Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    462 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Project Management Tracker using Google Sheets

    Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    293 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Michigan State University

    Forest Carbon Credits and Initiatives

    Skills you'll gain: Project Design, Feasibility Studies, Climate Change Mitigation, Environmental Monitoring, Sustainability Reporting, Project Accounting, Project Finance, Environmental Science, Policy Analysis, Scientific Methods, Climate Change Programs, Sustainable Development, Market Analysis, Cost Benefit Analysis, Verification And Validation, Estimation, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Evaluation of Digital Health Interventions

    Skills you'll gain: Data Visualization Software, Health Informatics, Clinical Data Management, Tableau Software, Model Evaluation, Analytics, Health Technology, Data Management, Clinical Research, Telehealth, Statistical Analysis, Data Collection, Big Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    59 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Cleaning & Processing with Copilot in Excel

    Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Preprocessing, Data Quality, Data Transformation, Data Integrity, Data Validation, Data-Driven Decision-Making, Excel Formulas, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design Project

    Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    46 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Get started with Mailchimp: Coursera
  • Fundamentals of Software Architecture for Big Data: University of Colorado Boulder
  • Evaluating Large-Scale Health Programs: Johns Hopkins University
  • Population Health: Study Design: Universiteit Leiden
  • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder
  • Mastering Digital Communication: Effective Online Engagement: Starweaver
  • Administración de las Tecnologías de la Información: Universidad de Palermo
  • Create a Project Management Tracker using Google Sheets: Coursera
  • Forest Carbon Credits and Initiatives: Michigan State University
  • Evaluation of Digital Health Interventions: Imperial College London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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