• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Active Listening, Customer Engagement, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Customer Insights, Consumer Behaviour, Value Propositions, Experience Design, Internal Communications, Subcontracting, Managed Services, Supplier Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    563 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, General Sales Practices, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience Design, Design Research, User Experience, User Research, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Human Computer Interaction, Human Factors, Design Elements And Principles, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    School Health for Children and Adolescents

    Skills you'll gain: Autism Spectrum Disorders, Individualized Education Programs (IEP), Special Education, Nutrition Education, Community Health, School Psychology, Chronic Diseases, Case Studies, Nutrition and Diet, Empathy & Emotional Intelligence, Health Education, Health Promotion, School Counseling, Developmental Disabilities, Mental and Behavioral Health Specialties, Parent Communication, Care Management, Communication Disorders, Pediatric First Aid, Behavioral Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Vivre avec le TDAH à travers les âges

    Skills you'll gain: Stress Management, School Psychology, Overcoming Obstacles, Behavioral Management, Human Development, Family Support, Personal Development, Developmental Disabilities, Psychology, Behavior Management, Psychological Evaluations, Disabilities, Behavioral Health, Mental Concentration, Organizational Skills, Mental and Behavioral Health, Mental Health Diseases and Disorders, Student Support and Services, Psychotherapy, Working With Children

    4.9
    Rating, 4.9 out of 5 stars
    ·
    324 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Content Scheduling, Meta Ads Manager, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, Social Media Analytics, LinkedIn, Digital Marketing, Marketing, Content Performance Analysis, Digital Marketing Campaigns, Campaign Management, Social Media Campaigns, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    638 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Community Reinvestment Act (CRA)

    Skills you'll gain: Regulatory Compliance, Compliance Training, Interactive Learning, Compliance Management, Financial Regulation, Compliance Reporting, Bank Regulations, Consumer Lending, Compliance Auditing, Regulatory Requirements, Lending and Underwriting, Performance Testing, Banking Services, Performance Measurement, Banking, Needs Assessment, Community Development, Public Policies, Risk Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Robot Modeling, Simulation, and Control with ROS 2

    Skills you'll gain: Robotics, Machine Controls, 3D Modeling, Automation Engineering, 3D Assets, Simulation and Simulation Software, Simulations, Visualization (Computer Graphics), Computer-Aided Design, Image Analysis, Control Systems, Computer Vision, Python Programming, Extensible Markup Language (XML), Engineering, Software Engineering, C++ (Programming Language), System Configuration

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Organizational Strategy, Team Building, Leadership Studies, Team Management, Team Performance Management, Culture Transformation, Workplace inclusivity, Organizational Structure, Team Leadership, Leadership Development, Brand Strategy, Thought Leadership, Brand Management, Branding, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Explainability Methods & Evaluation

    Skills you'll gain: Model Evaluation, Model Training, Feature Engineering, Statistical Methods, Responsible AI, Analysis, Model Optimization, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling, Data Preprocessing, Data Science, Data Visualization, Machine Learning Algorithms, Python Programming, Data Management

    Intermediate · Course · 1 - 4 Weeks

1…212223…129

In summary, here are 10 of our most popular consumer behavior courses

  • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
  • Branding and Customer Experience: IE Business School
  • Sales and CRM Overview: Salesforce
  • Introduction to User Experience Principles and Processes: University of Michigan
  • Next-Gen Brand Management: Coursera
  • School Health for Children and Adolescents: University of Colorado System
  • Vivre avec le TDAH à travers les âges: University of Geneva
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Community Reinvestment Act (CRA): SkillUp
  • Robot Modeling, Simulation, and Control with ROS 2: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok