Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Statistical Visualization, Jupyter, Dimensionality Reduction, Data Science, Machine Learning Methods, Python Programming, Data Preprocessing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Power BI, Dashboard, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Business Analytics, Data Modeling, Star Schema, Data-Driven Decision-Making, Pivot Tables And Charts, Key Performance Indicators (KPIs), Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Infographics, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Prospecting and Qualification, Responsible AI, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft Office, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Business Analytics, Database Management, Data Science, Relational Databases, Forecasting, Python Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Business Analytics, Data Visualization Software, Business Intelligence, Analytical Skills, Exploratory Data Analysis, Data Quality, Data-Driven Decision-Making, Extract, Transform, Load, Data Manipulation, Pandas (Python Package), Data Cleansing, Jupyter, Data Processing, SQL, Python Programming, Application Programming Interface (API)
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAP Signavio, Business Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Process Improvement, Gap Analysis, SAP Analytics Cloud, Business Process Improvement, Dashboard, Data Visualization, Root Cause Analysis, Data-Driven Decision-Making, ChatGPT
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business
Beginner · Guided Project · Less Than 2 Hours