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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    American Psychological Association

    Statistics in Psychological Research

    Skills you'll gain: Data Visualization, Descriptive Statistics, Plot (Graphics), Data Literacy, Graphing, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Psychology, Research Design, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Tools for Exploratory Data Analysis in Business

    Skills you'll gain: Data Storytelling, Business Analytics, Data Visualization Software, Business Intelligence, Analytical Skills, Exploratory Data Analysis, Data Quality, Data-Driven Decision-Making, Extract, Transform, Load, Data Manipulation, Pandas (Python Package), Data Cleansing, Jupyter, Data Processing, SQL, Python Programming, Application Programming Interface (API)

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    MathWorks

    Data Processing and Feature Engineering with MATLAB

    Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Matlab, Data Processing, Data Cleansing, Data Manipulation, Text Mining, Predictive Modeling, Unstructured Data, Image Analysis, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    351 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Course · 1 - 3 Months

  • H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Human Capital: Strategic HR and Managing Talent

    Skills you'll gain: Human Capital, Human Resource Strategy, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Talent Acquisition, Workforce Development, Team Management, Leadership Development, People Analytics, Leadership, Cultural Diversity, Mentorship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    ESG Investing: Financial Decisions in Flux

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Corporate Sustainability, Sustainability Standards, Financial Services, Environmental Regulations, Financial Market, Investments, Market Trend, Portfolio Management, Market Analysis, Regulatory Compliance, Capital Markets, Risk Analysis, Sustainable Business, Data Collection, Due Diligence, Big Data, Data Science, Risk Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Human Resources Management Essentials

    Skills you'll gain: Organizational Change, Change Management, Performance Review, Human Resource Policies, Recruitment, Smart Goals, Employee Performance Management, Employee Engagement, Diversity and Inclusion, Interviewing Skills, Human Resources, Human Resource Management, Organizational Structure, Employee Onboarding, Health Care Administration, Internal Communications, Labor Law

    4.7
    Rating, 4.7 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Copenhagen

    Data Literacy – What is it and why does it matter?

    Skills you'll gain: Data Literacy, digital literacy, Personally Identifiable Information, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Data Sharing, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Data Collection, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    257 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    The Analyze Phase for the 6 σ Black Belt

    Skills you'll gain: Six Sigma Methodology, Lean Six Sigma, Statistical Hypothesis Testing, Statistical Analysis, Analysis, Statistical Inference, Process Analysis, Correlation Analysis, Data Analysis, Probability & Statistics, Risk Analysis, Regression Analysis, Sample Size Determination, Sampling (Statistics)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistics in Psychological Research: American Psychological Association
  • Getting Started with Facebook Pixel: Coursera
  • Tools for Exploratory Data Analysis in Business: University of Illinois Urbana-Champaign
  • Data Processing and Feature Engineering with MATLAB: MathWorks
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona
  • Foundations of Information Systems for Business: Howard University
  • Human Capital: Strategic HR and Managing Talent: University of Michigan
  • ESG Investing: Financial Decisions in Flux: Interactive Brokers
  • Software Sales: Coursera
  • Human Resources Management Essentials: Johns Hopkins University

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Social Media Marketing (9)
Brand Management (7)

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