• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Career Launchpad Essentials: SOP, Resume & Interview Prep

    Skills you'll gain: Teamwork, Storytelling, Communication, Professionalism, Continuous Improvement Process, Report Writing, Presentations, Writing, Constructive Feedback, Concision, Intercultural Competence, Job Analysis, Editing, Self-Awareness, Generative AI Agents, Adaptability

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Generative AI Agents, Online Advertising, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    إدارة مخاطر الاستثمار

    Skills you'll gain: Risk Management, Financial Trading, Financial Market, Business Risk Management, Risk Mitigation, Investments, Risk Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Procurement for Governments

    Skills you'll gain: Supplier Relationship Management, Supplier Management, Procurement, Vendor Management, Ethical Standards And Conduct, Purchasing, Business Ethics, Strategic Sourcing, Governance, Social Impact, Compliance Training, Contract Management, Supply Chain, Accountability, Regulation and Legal Compliance, Due Diligence, Risk Management, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    家庭社会学导论

    Skills you'll gain: Surveys, Sociology, Qualitative Research, Social Sciences, Research Methodologies, Family Support, Socioeconomics, Culture, Demography, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Human Rights-based Approach to Dignity in Care (DIGNISPACE)

    Skills you'll gain: Dignity in Care, Empowerment, Healthcare Ethics, Accountability, Ethical Standards And Conduct, Research, digital literacy, Interactive Learning, Social Justice, Discussion Facilitation, Diversity Awareness, Patient-centered Care, Advocacy, Law, Regulation, and Compliance

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Highway Planning, Pavement Design and Construction

    Skills you'll gain: Traffic Flow Optimization, Construction Inspection, Building Codes, Construction Engineering, Construction, Construction Management, Civil Engineering, Stormwater Management, Civil and Architectural Engineering, Hydrology, Engineering Practices, Hydraulics, Structural Analysis, Materials science, Engineering Plans And Specifications, Laboratory Testing, Engineering Software, Engineering Design Process, Plant Operations and Management, Safety Standards

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Performance Measurement, Business Process, Business Process Management, Global Marketing, Business Communication, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Strategic Thinking

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Development Economics

    Skills you'll gain: Economic Development, Sustainable Development, Socioeconomics, Financial Inclusion, Economics, Human Capital, Policy Analysis, Econometrics, Program Evaluation, Social Sciences, Analysis, Financial Analysis, Entrepreneurship, Insurance, Regression Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Anatomy & Physiology: Filtration and Reproduction

    Skills you'll gain: Obstetrics And Gynecology, Urology, Urinalysis, Anatomy, Nephrology, Gynecology, Physiology, Pathology, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Social Determinants of Health: Methodological Opportunities

    Skills you'll gain: Social Determinants Of Health, Community Health, Health Informatics, Health Equity, Health Policy, Research Methodologies, Data Analysis, Research, Public Health, Data Collection, Data Visualization

    Beginner · Course · 1 - 3 Months

1…237238239…340

In summary, here are 10 of our most popular market research courses

  • Career Launchpad Essentials: SOP, Resume & Interview Prep: Board Infinity
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • إدارة مخاطر الاستثمار: Coursera
  • Procurement for Governments: Coursera
  • External Communications Channels: University of California, Irvine
  • 家庭社会学导论: Peking University
  • Human Rights-based Approach to Dignity in Care (DIGNISPACE): The University of Edinburgh
  • Highway Planning, Pavement Design and Construction: L&T EduTech
  • Business Process Outsourcing Strategies in Hospitality: Starweaver
  • Development Economics: Università di Napoli Federico II

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok