• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Operating Systems and You: Becoming a Power User

    Skills you'll gain: Operating System Administration, Package and Software Management, File Systems, Microsoft Windows, Linux, Operating Systems, OS Process Management, Linux Administration, Remote Access Systems, System Monitoring, Command-Line Interface, User Accounts, Systems Administration, Windows PowerShell, Technical Support and Services, File Management, Virtualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Effective Communication: Writing, Design, and Presentation

    Skills you'll gain: Business Writing, Presentations, Peer Review, Infographics, Graphic Design, Graphic and Visual Design, Business Correspondence, Public Speaking, Business Communication, Graphic and Visual Design Software, Verbal Communication Skills, Design, Visual Design, Storytelling, Writing, Organizational Skills, Project Design, Concision, Writing and Editing, Proofreading

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Tools and Techniques for Managing Stress

    Skills you'll gain: Stress Management, Resilience, Emotional Intelligence, Time Management, Personal Development, Mindfulness, Adaptability, Productivity, Prioritization, Personal Care, Relationship Building, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Human Resources Management Essentials

    Skills you'll gain: Organizational Change, Change Management, Performance Review, Human Resource Policies, Recruitment, Smart Goals, Employee Performance Management, Employee Engagement, Diversity and Inclusion, Interviewing Skills, Human Resources, Human Resource Management, Organizational Structure, Employee Onboarding, Health Care Administration, Internal Communications, Labor Law

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Tools for Data Science

    Skills you'll gain: Jupyter, Computer Programming Tools, Data Visualization Software, Data Science, GitHub, R (Software), Big Data, R Programming, Statistical Programming, Machine Learning, Cloud Computing, Git (Version Control System), IBM Cloud, Development Environment, Other Programming Languages, Version Control, Query Languages, Python Programming, Open Source Technology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    276 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    System Administration and IT Infrastructure Services

    Skills you'll gain: Systems Administration, IT Infrastructure, Lightweight Directory Access Protocols, Cloud Management, Operating System Administration, Active Directory, Server Administration, Disaster Recovery, Linux Administration, Cloud Infrastructure, Technical Consulting, Windows Servers, Cloud Computing, Network Administration, Data Storage

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Scrum Master

    Skills you'll gain: Software Development Life Cycle, User Story, Software Architecture, Agile Software Development, Sprint Retrospectives, Agile Methodology, DevOps, Kanban Principles, Software Design, Scrum (Software Development), Information Technology, Computer Hardware, Sprint Planning, Software Development Methodologies, Backlogs, Agile Project Management, Team Building, Risk Management, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Mindfulness: An Approach to Stress Reduction

    Skills you'll gain: Stress Management, Mindfulness, Resilience, Self-Awareness, Personal Development, Emotional Intelligence, Creativity, Mental Health, Positivity, Growth Mindedness, Student Support and Services, Self-Discipline, Mental Concentration, Empathy, Respiration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Databases and SQL for Data Science with Python

    Skills you'll gain: SQL, Relational Databases, Stored Procedure, Databases, Query Languages, Jupyter, Data Manipulation, Data Analysis, Pandas (Python Package), Transaction Processing, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Intro to Generative AI: A Beginner's Primer on Core Concepts

    Skills you'll gain: Responsible AI, LLM Application, Prompt Patterns, Generative Model Architectures, Regulatory Compliance, AI Product Strategy, Organizational Structure, Stakeholder Management, Deep Learning, Natural Language Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Google Gemini, Product Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Product Development, Deep Learning, Machine Learning, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…252627…834

In summary, here are 10 of our most popular brand management courses

  • Operating Systems and You: Becoming a Power User: Google
  • Effective Communication: Writing, Design, and Presentation: University of Colorado Boulder
  • Tools and Techniques for Managing Stress: Starweaver
  • Human Resources Management Essentials: Johns Hopkins University
  • Tools for Data Science: IBM
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • System Administration and IT Infrastructure Services: Google
  • IBM IT Scrum Master: IBM
  • Mindfulness: An Approach to Stress Reduction: Korea Advanced Institute of Science and Technology(KAIST)
  • Databases and SQL for Data Science with Python: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok