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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Getting started with Prezi for small businesses

    Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Data Scientists

    Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, AI Enablement, Applied Machine Learning, Exploratory Data Analysis, Machine Learning, Machine Learning Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Research Reports, Data Integration, Data Storytelling, Surveys, Stakeholder Communications, Data Analysis, Data Visualization Software, Data Management, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Classification - Fundamentals & Practical Applications

    Skills you'll gain: Classification Algorithms, Model Evaluation, Machine Learning Algorithms, Logistic Regression, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Supervised Learning, Data Modeling, Analytics, Analysis, Data Analysis, Business Metrics, Feature Engineering, Advanced Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Performance Metric, Data Visualization, Exploratory Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • L

    L&T EduTech

    Geospatial Information Technology Essentials

    Skills you'll gain: Geospatial Information and Technology, Spatial Analysis, Geographic Information Systems, GIS Software, Database Management, Global Positioning Systems, Decision Support Systems, Data Modeling, Data Mapping, Open Source Technology, Web Applications, Mobile Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    How Science Turns Data Into Knowledge

    Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Data Engineering on AWS - The Complete Training

    Skills you'll gain: AWS Kinesis, Data Engineering, Amazon Redshift, Apache Kafka, Cloud Computing Architecture, Data Lakes, Real Time Data, Amazon Elastic Compute Cloud, Data Management, Apache Hive, Data Visualization Software, Cloud Storage, Amazon S3, Data Integration, Data Architecture, Data Migration, Performance Tuning, Serverless Computing, Database Architecture and Administration, AWS Identity and Access Management (IAM)

    Intermediate · Specialization · 3 - 6 Months

  • C

    Case Western Reserve University

    Basic Principles of Geostatistical Geospatial Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Modeling, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Data Validation, Histogram, Box Plots, Simulation and Simulation Software, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Capstone Value Creation through Innovation

    Skills you'll gain: Design Thinking, Business Modeling, Strategic Planning, Business Strategies, Innovation, Strategic Marketing, Product Development, Strategic Thinking, New Product Development, Technology Strategies, Value Propositions, Emerging Technologies, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Machine Learning Essentials for Business and Technical Decision Makers

    Skills you'll gain: Applied Machine Learning, Machine Learning, AI Enablement, MLOps (Machine Learning Operations), Technology Roadmaps, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Business Solutions, Organizational Strategy, AI Product Strategy, Organizational Change, Product Roadmaps, Feasibility Studies, System Requirements, Solution Design, Training Programs

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

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1…289290291…461

In summary, here are 10 of our most popular marketing analytics courses

  • Getting started with Prezi for small businesses: Coursera
  • GenAI for Data Scientists: Coursera
  • Mixed Methods Research: Bridging Qualitative & Quantitative: Coursera
  • Facebook Optimization: Grow Your Presence: Coursera
  • Classification - Fundamentals & Practical Applications: Corporate Finance Institute
  • Geospatial Information Technology Essentials: L&T EduTech
  • Online Influence and Persuasion: Johns Hopkins University
  • How Science Turns Data Into Knowledge: University of Michigan
  • Data Engineering on AWS - The Complete Training: Packt
  • Basic Principles of Geostatistical Geospatial Modeling: Case Western Reserve University

Skills you can learn in Marketing

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Brand (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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