• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Macroeconomics - The Big Picture

    Skills you'll gain: Economics, Supply And Demand, Economic Development, Economics, Policy, and Social Studies, Financial Policy, Market Dynamics, Socioeconomics, Business Economics, General Finance, Business Metrics, Public Policies, Tax, Performance Metric, International Finance, Fiscal Management, Investments, Labor Relations, Financial Systems, Cost Benefit Analysis, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Knowledge and Skills for Dementia Care: the SSLD Approach

    Skills you'll gain: Gerontology, Long Term Care, Geriatrics, Caregiving, Home Health Care and Assisted Living, Nursing Homes, Dignity in Care, Home Health Care, Mental and Behavioral Health, Psychosocial Assessments, Care Management, Substance Abuse, Care Coordination, Patient-centered Care, Diversity Awareness, Informed Consent, Behavior Management, Needs Assessment, Decision Making, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Digital Brand Builders: From Strategy to Social Influence

    Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    FinTech Law and Policy

    Skills you'll gain: FinTech, Financial Regulation, Financial Services, Payment Systems, Financial Regulations, Commercial Lending, Financial Industry Regulatory Authorities, Bank Regulations, Lending and Underwriting, Banking, Banking Services, Consumer Lending, Regulatory Compliance, Blockchain, Law, Regulation, and Compliance, Legal Risk, Payment Processing, Financial Data, Digital Assets, Regulatory Requirements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    907 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Introduction to Early Childhood

    Skills you'll gain: Child Development, Childhood Education and Development, Working With Children, Special Education, Education and Training, Teaching, Family Support, Parent Communication, Cultural Diversity, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Classroom Management, Cultural Responsiveness, Behavior Management, Behavioral Management, Positive Behavior Support, Curriculum Development, Policy Development, Creativity, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Foundations of Sports Analytics: Data, Representation, and Models in Sports

    Skills you'll gain: Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Data Preprocessing, Matplotlib, Data Wrangling, Data Visualization, Statistical Analysis, Data Processing, Statistics, Analytics, Statistical Modeling, R Programming, Data Analysis, Statistical Inference, Pandas (Python Package), Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    204 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Sample-based Learning Methods

    Skills you'll gain: Reinforcement Learning, Machine Learning Methods, Sampling (Statistics), Machine Learning Algorithms, Simulations, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Algorithms, Applied Machine Learning, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Foundations of Probability and Statistics

    Skills you'll gain: Probability, Statistical Inference, Estimation, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Bayesian Statistics, Markov Model, Statistical Analysis, Sampling (Statistics), Applied Mathematics, Artificial Intelligence, Machine Learning Methods, Generative AI, Data Analysis, Correlation Analysis, Data Science, Machine Learning Algorithms, Mathematical Theory & Analysis

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    355 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    CVP Analysis for Pricing & Profit Optimization

    Skills you'll gain: Production Planning, Financial Statement Analysis, Cost Accounting, Profit and Loss (P&L) Management, Income Statement, Cost Control, Production Process, Production Management, Cost Benefit Analysis, Financial Statements, Operating Cost, Manufacturing Operations, Management Accounting, Product Assortment, Revenue Management, Operational Analysis, Financial Analysis, Cost Management, Price Negotiation, Product Strategy

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Unfair, Deceptive, or Abusive Acts or Practices (UDAAP)

    Skills you'll gain: Compliance Management, Regulatory Compliance, Compliance Reporting, Business Ethics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulatory Requirements, Lending and Underwriting, Financial Industry Regulatory Authorities, Risk Control, Consumer Lending, Operational Risk, Risk Management Framework, Financial Regulations, Legal Risk, Business Risk Management, Risk Management, Case Studies, Financial Services

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Marketing

    Skills you'll gain: Canva (Software), Social Media Analytics, Content Performance Analysis, Brand Management, Instagram, Video Editing, Content Scheduling, Meta Ads Manager, Prompt Engineering, Facebook, Content Creation, Social Media, Social Media Marketing, Marketing Automation, Copywriting, Generative AI, Social Media Content, Video Production, Campaign Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Sensory Systems Analysis, Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, General Science and Research, Quality Assurance, Product Testing, Science and Research, Laboratory Research, Human Factors, Nutrition and Diet, Marketing Psychology, Analytical Testing, Product Development, Neurology, Quantitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

1…303132…129

In summary, here are 10 of our most popular consumer behavior courses

  • Principles of Economics: Macroeconomics - The Big Picture: Rice University
  • Knowledge and Skills for Dementia Care: the SSLD Approach : University of Toronto
  • Digital Brand Builders: From Strategy to Social Influence: Universitat Autònoma de Barcelona
  • FinTech Law and Policy: Duke University
  • Introduction to Early Childhood: The State University of New York
  • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
  • Sample-based Learning Methods: University of Alberta
  • Foundations of Probability and Statistics: University of Colorado Boulder
  • CVP Analysis for Pricing & Profit Optimization: EDUCBA
  • Unfair, Deceptive, or Abusive Acts or Practices (UDAAP): SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok