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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, User Research, Target Audience, Business Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Market Opportunities, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Bayesian Statistics for Data Science

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution, Calculus

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Using BigQuery in the Google Cloud Console

    Skills you'll gain: Google Cloud Platform, Data Import/Export, Query Languages, Big Data, Data Access, Data Analysis Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Project · Less Than 2 Hours

  • A

    Arizona State University

    Curiosity: A Necessary Ingredient for Successful Innovation

    Skills you'll gain: Curiosity, Design Thinking, Innovation, Customer Analysis, Creative Thinking, Target Audience, Customer Insights, Market Research, Entrepreneurship, Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    ML Parameters Optimization: GridSearch, Bayesian, Random

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Regression Analysis, Performance Tuning, Applied Machine Learning, Machine Learning Methods, Machine Learning, Bayesian Statistics, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    LinkedIn Lead Generation And Professional LinkedIn Profile

    Skills you'll gain: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Pipelines, Business Marketing, Professional Networking, Relationship Building, Copywriting, Branding, Automation

    Mixed · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Responsible AI, Strategic Leadership, AI Enablement, Digital Transformation, Business Strategy, Data Ethics, Leadership, Organizational Strategy, Business Transformation, Project Management Software, Strategic Decision-Making, Business Technologies, Artificial Intelligence, Emerging Technologies, Workforce Development, Governance, Data-Driven Decision-Making, Workforce Planning

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Build a Data Warehouse in AWS

    Skills you'll gain: Data Management, Cloud Storage, Cloud Computing Architecture, Serverless Computing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Social Listening

    Skills you'll gain: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Building a Strong Business Foundation: Packt
  • Introduction to Bayesian Statistics for Data Science: University of Colorado Boulder
  • Using BigQuery in the Google Cloud Console: Google Cloud
  • Curiosity: A Necessary Ingredient for Successful Innovation: Arizona State University
  • O Mundo dos Negócios das Subscrições: Fundação Instituto de Administração
  • Strategic Management & Business Policy: EDUCBA
  • ML Parameters Optimization: GridSearch, Bayesian, Random: Coursera
  • LinkedIn Lead Generation And Professional LinkedIn Profile: Alex Genadinik
  • AI for Executives & Strategy: AI CERTs
  • Build a Data Warehouse in AWS: Edureka

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