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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

    Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Forecast bikeshare demand using time series models in R

    Skills you'll gain: R Programming, R (Software), Data Visualization, Time Series Analysis and Forecasting, Interactive Data Visualization, Tidyverse (R Package), Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Forecasting, Business Strategy, Demand Planning, Data Preprocessing, Model Evaluation, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية إنشاء قناة في تحليلات فيسبوك

    Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Storytelling for Engaging Presentations

    Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Strategic Decision-Making, Constructive Feedback

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Copilot for Beginners: Create a Sales Pitch Presentation

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Как спланировать календарь контента используя Trello

    Skills you'll gain: Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Planning, Collaborative Software, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Data Science Decisions in Time

    Skills you'll gain: Precision Medicine, Game Theory, Reinforcement Learning, Data-Driven Decision-Making, Clinical Trials, Bioinformatics, Data Analysis, Image Analysis, Analytics, Markov Model, Bayesian Statistics, Time Series Analysis and Forecasting, Forecasting, Data Science, Strategic Decision-Making, Statistical Methods, Anomaly Detection, Applied Machine Learning, Cybersecurity, Statistical Analysis

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    GenAI for Performance Management

    Skills you'll gain: Team Performance Management, Performance Management, Smart Goals, Employee Performance Management, Performance Review, Management Training And Development, People Development, Generative AI Agents, Goal Setting, Performance Analysis, Employee Coaching, AI Personalization, HR Tech, Workforce Development, Employee Engagement, Constructive Feedback, Business Priorities, Driving engagement, Coaching, Analytics

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pearson

    AWS Certified Machine Learning - Specialty

    Skills you'll gain: Model Deployment, Exploratory Data Analysis, Model Evaluation, Cloud Deployment, Data Preprocessing, Data Analysis, Amazon Elastic Compute Cloud, Application Deployment, Predictive Modeling, Data Pipelines, Extract, Transform, Load, Data Processing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Master Data Analysis with Pandas: Learning Path 1 (Enhanced)

    Skills you'll gain: Pandas (Python Package), Data Manipulation, Data Analysis, NumPy, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Glasgow

    Data-Driven Leadership Skills Capstone Project

    Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership Development, Leadership and Management, Agile Methodology, Project Implementation, Organizational Structure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud: Google Cloud
  • Forecast bikeshare demand using time series models in R: Coursera
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • كيفية إنشاء قناة في تحليلات فيسبوك: Coursera
  • Data Storytelling for Engaging Presentations: Coursera
  • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera
  • Как спланировать календарь контента используя Trello: Coursera
  • Data Science Decisions in Time: Johns Hopkins University
  • GenAI for Performance Management : Coursera
  • AWS Certified Machine Learning - Specialty: Pearson

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