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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • N

    Northeastern University

    Intro to Strategic Management for Healthcare Organizations

    Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Case Studies, Company, Product, and Service Knowledge, Environmental Management Systems, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    Hadoop and Spark Fundamentals

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Data Lakes, Analytics, Data Processing, Data Import/Export, Data Integration, Linux Commands, File Systems, Text Mining, Data Transformation, Data Management, Distributed Computing, Command-Line Interface, Relational Databases, Java, C++ (Programming Language)

    Intermediate · Specialization · 1 - 4 Weeks

  • U

    University of California, Davis

    ‏SQL لعلوم البيانات

    Skills you'll gain: SQL, Data Manipulation, Data Analysis, Business Analytics, Query Languages, Databases, Relational Databases, Data Management, Data Modeling, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Aggregate Data in SQL using MySQL Workbench

    Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Descriptive Statistics, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    Institut Mines-Télécom

    La Data Intelligence au service des organisations

    Skills you'll gain: Data Governance, Data Management, Data Strategy, Business Intelligence, Data Modeling, Data Quality, Data Literacy, Business Analytics, Digital Transformation, General Data Protection Regulation (GDPR), Data Analysis, Big Data, Data Visualization, Artificial Intelligence, Business Strategy, Information Privacy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Intro to Strategic Management for Healthcare Organizations: Northeastern University
  • Target Demographics: Boost Purchase Velocity: Coursera
  • Hadoop and Spark Fundamentals: Pearson
  • ‏SQL لعلوم البيانات: University of California, Davis
  • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera
  • Fundamentals of Product Strategy: Coursera
  • Execution and Evaluation: University of Colorado Boulder
  • How to Develop an Account Strategy: Coursera
  • Aggregate Data in SQL using MySQL Workbench: Coursera
  • La Data Intelligence au service des organisations: Institut Mines-Télécom

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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