• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Driving engagement, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management, Customer Relationship Management (CRM) Software, Strategic Marketing, Behavioral Economics, Marketing Analytics, Marketing, Marketing Communications, Sustainable Business, Data-Driven Decision-Making, Growth Strategies, Business Ethics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Operations, Strategic Marketing, Product Lining, Communication Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Product Assortment, Operational Analysis, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Retail Sales, Marketing Strategies, Customer Analysis, Customer Insights, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Self Service Technologies, Innovation, E-Commerce, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    296 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Digital Marketing Fundamentals

    Skills you'll gain: Lead Generation, Digital Marketing, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Marketing Strategy and Techniques, Content Marketing, Demand Generation, Brand Marketing, Persona Development, Digital Advertising, A/B Testing, Search Engine Optimization, Marketing Analytics, Content Strategy, Advertising, Journey Mapping, Automation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Data Presentation, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Project Management, Interviewing Skills, Data Science, New Hire Orientations, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Data Literacy, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Soporte de Tecnologías de la Información de Google

    Skills you'll gain: IT Infrastructure, Operating System Administration, Computer Security, Information Systems Security, IT Security Architecture, Computer Networking, Desktop Support, Systems Administration, Network Troubleshooting, Remote Access Systems, Network Security, OSI Models, Hardening, Package and Software Management, Cloud Management, Disaster Recovery, TCP/IP, Computer Hardware, Technical Support, Software Installation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Game Theory

    Skills you'll gain: Game Theory, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Problem Solving, Algorithms, Theoretical Computer Science, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Essential Google Cloud Infrastructure: Foundation

    Skills you'll gain: Cloud Infrastructure, Cloud Storage, Infrastructure As A Service (IaaS), Google Cloud Platform, Cloud Computing Architecture, Infrastructure Architecture, Cloud Computing, Virtual Networking, Network Infrastructure, Data Storage, Cloud Platforms, Virtual Machines, Cloud Services, Cloud Management, IT Infrastructure, Network Architecture, Network Planning And Design, Command-Line Interface, Firewall

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Amazon Web Services

    AWS Fundamentals

    Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon Web Services, Serverless Computing, Identity and Access Management, Amazon DynamoDB, Amazon Elastic Compute Cloud, Cloud Computing, Amazon S3, Scalability, Cloud Infrastructure, Event-Driven Programming, Data Migration, Cloud Security, Cloud Storage, Cloud Management, Solution Architecture, Cloud Computing Architecture, Cloud Services, Cloud Solutions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.8K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    Linux Desktop From Zero

    Skills you'll gain: User Accounts, User Provisioning, Ubuntu, Command-Line Interface, System Configuration, System Monitoring, Unix Commands, Unix Shell, Spreadsheet Software, Operating System Administration, Systems Administration, Linux Commands, Linux, Linux Administration, Linux Servers, Software Installation, Computer Displays, File Management, Desktop Support, Data Engineering

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Experience Manager Foundations

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Version Control, Web Content, Cross-Functional Collaboration, Asset Management, Digital Assets, Cloud-Native Computing, Content Management, Digital Publishing, Workflow Management, Digital Transformation, Cloud Platforms, Document Management, Workforce Development, Project Management, Project Implementation, Business Analysis

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Introduction to Risk Management

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Management Framework, Financial Services, Risk Management, Banking, Risk Analysis, Financial Systems, Risk Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

1…363738…834

In summary, here are 10 of our most popular brand management courses

  • Marketing Psychology & Consumer Behavior: EDUCBA
  • Value Chain Management: University of Illinois Urbana-Champaign
  • Retail Marketing Strategy: University of Pennsylvania
  • Digital Marketing Fundamentals: Madecraft
  • Executive Data Science: Johns Hopkins University
  • Soporte de Tecnologías de la Información de Google: Google
  • Game Theory: Stanford University
  • Essential Google Cloud Infrastructure: Foundation: Google Cloud
  • AWS Fundamentals: Amazon Web Services
  • Linux Desktop From Zero: Pragmatic AI Labs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok