• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Comment intégrer des applications sur Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphics Software, Content Creation, Multimedia, Content Marketing, Cloud-Based Integration, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    تصيميم قصص الفيسبوك والانستغرام باستخدام كانفا (Canva)

    Skills you'll gain: Canva (Software), Advertising, Instagram, Marketing Materials, Content Creation, Social Media Content, Facebook, Social Media Marketing, Design, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Uncover Product Insights: Analyze User Funnels

    Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    PowerPoint Storytelling for Business- Design & Present

    Skills you'll gain: Microsoft PowerPoint, Data Visualization, Sales Presentations, Public Speaking, Layout Design

    Intermediate · Course · 3 - 6 Months

  • N

    Northeastern University

    Data Warehousing and Integration Part 1

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Data Integration, Data Modeling, Data Architecture, Star Schema, Data Governance, Database Design, Data Management, SQL, Relational Databases, Business Intelligence, Data Mining, Data Quality, Data Analysis, Systems Design

    Mixed · Course · 1 - 3 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Dynamics, New Product Development, Innovation, Product Development

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Salesforce CLM & CPQ: Streamlining Contract Operations

    Skills you'll gain: Salesforce, Contract Management, Business Reporting, Sales Operations, Systems Integration, Customer Relationship Management (CRM) Software, Analytics, Workflow Management, Process Optimization, Business Process Automation, Configuration Management, Automation, Compliance Management

    Intermediate · Course · 1 - 4 Weeks

  • S

    SAS

    Generative AI Using SAS

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Generative Adversarial Networks (GANs), Responsible AI, Embeddings, Data Synthesis, SAS (Software), Text Mining, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Advanced Reproducibility in Cancer Informatics

    Skills you'll gain: Code Review, GitHub, Git (Version Control System), Version Control, Docker (Software), Software Development Tools, Continuous Integration, Containerization, Bioinformatics, Informatics, Automation, Data Analysis, R Programming

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Adobe Dreamweaver for Beginners: User Centric Web Design

    Skills you'll gain: HTML and CSS, Responsive Web Design, Web Design, User Experience Design, Usability, User Centered Design, User Interface (UI) Design, Persona (User Experience), Adobe Photoshop, Figma (Design Software)

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…360361362…458

In summary, here are 10 of our most popular marketing analytics courses

  • Comment intégrer des applications sur Canva: Coursera
  • Crea un perfil de negocios en Twitter: Coursera
  • تصيميم قصص الفيسبوك والانستغرام باستخدام كانفا (Canva): Coursera
  • Uncover Product Insights: Analyze User Funnels: Coursera
  • PowerPoint Storytelling for Business- Design & Present: Packt
  • Data Warehousing and Integration Part 1: Northeastern University
  • الاستراتيجية التنافسية : Ludwig-Maximilians-Universität München (LMU)
  • Create a buyer persona diagram for businesses with Creately: Coursera
  • Salesforce CLM & CPQ: Streamlining Contract Operations: Coursera
  • Generative AI Using SAS: SAS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok