• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Build a Budget and Analyze Variance using Google Sheets

    Skills you'll gain: Google Sheets, Proposal Development, Variance Analysis, Trend Analysis, Budget Management, Budgeting, Spreadsheet Software, Management Reporting, Presentations, Financial Acumen, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Advancing Women in Tech

    Real-World Cloud Product Management

    Skills you'll gain: Amazon Web Services, Cloud Computing, Cloud Services, Amazon S3, Amazon Elastic Compute Cloud, Public Cloud, Cloud Platforms, Cloud Computing Architecture, Technical Product Management, AWS Identity and Access Management (IAM), AWS CloudFormation, Cloud Storage, Amazon Redshift, Cloud Security, Network Security, Amazon DynamoDB, Infrastructure Security, Product Management, Cost Management, Technical Support

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google

    Set and Achieve Team Goals

    Skills you'll gain: Team Leadership, Motivational Skills, Collaboration, Productivity, Employee Engagement, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Planning with Climate Change in Mind

    Skills you'll gain: Climate Change Adaptation, Corporate Sustainability, Environmental Resource Management, Environment, Social Impact, Adaptability, Action Oriented, Community Development, Water Resource Management, Risk Analysis, Environmental Science, Sustainability Reporting, Vulnerability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Supply Chain Optimization

    Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory Management System, Process Optimization, Operations Research, Demand Planning, Resource Allocation, Capacity Management, Microsoft Excel, Simulation and Simulation Software, Probability Distribution

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, Team Management, People Analytics, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Intermediate · Specialization · 1 - 3 Months

  • E

    ESSEC Business School

    Entreprise et changement climatique

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Corporate Sustainability, Sustainable Business, Business Ethics, Environmental Management Systems, Education and Training, Business Strategies, Environmental Policy, Economics, Finance, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Unilever

    Implementing Supply Chain Analytics

    Skills you'll gain: Descriptive Analytics, Supply Chain, Supply Chain Management, Supply Chain Systems, Supply Chain Planning, Predictive Analytics, Forecasting, Inventory and Warehousing, Data-Driven Decision-Making, Business Analytics, Advanced Analytics, Analytics, SQL, Data Presentation, Data Analysis, Technical Communication, Data Storytelling, Statistical Reporting, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Healthy Aging and the Future of Cannabis Research

    Skills you'll gain: Gerontology, Public Health, Exercise Science, Health Policy, Substance Abuse, Preventative Care, Medical Science and Research, Pain Management, Research, Immunology, Pharmacology, Risk Analysis, Chronic Diseases, Data Collection, Neurology, Personal Development, Psychology, Microbiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Ethical Hacking with Kali Linux

    Skills you'll gain: Bash (Scripting Language), Network Monitoring, Exploit development, Intrusion Detection and Prevention, System Configuration, Digital Forensics, Virtual Machines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Advanced Network Security

    Skills you'll gain: Incident Response, Cyber Threat Hunting, Computer Security Incident Management, Intrusion Detection and Prevention, Cyber Threat Intelligence, Continuous Monitoring, Threat Detection, Cloud Security, Disaster Recovery, Threat Management, Firewall, Security Management, Network Security, Cybersecurity, Cloud Services, AI Security, Network Monitoring, Security Strategy, Information Systems Security, Cloud Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    96 reviews

    Advanced · Specialization · 1 - 3 Months

1…374375376…834

In summary, here are 10 of our most popular brand management courses

  • Build a Budget and Analyze Variance using Google Sheets: Coursera
  • Real-World Cloud Product Management: Advancing Women in Tech
  • Set and Achieve Team Goals: Google
  • Planning with Climate Change in Mind: University of Colorado Boulder
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
  • Supply Chain Optimization: University of California, Irvine
  • Extraordinary Human Capital Management: University of Michigan
  • Entreprise et changement climatique: ESSEC Business School
  • Implementing Supply Chain Analytics: Unilever
  • Healthy Aging and the Future of Cannabis Research: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok