Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

American Psychological Association
Skills you'll gain: Box Plots, Descriptive Statistics, Histogram, Probability & Statistics, Exploratory Data Analysis, Graphing, Variance Analysis, Statistical Visualization, Statistical Analysis, Data Analysis, Analytical Skills
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Real Time Data, Network Analysis, SQL
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Pivot Tables And Charts, Data Presentation, Data Analysis, Data Visualization Software, Data-Driven Decision-Making, Data Sharing, Ad Hoc Reporting, Content Management, Data Manipulation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Infographics, Process Design, Diagram Design, Business Process, Target Audience, Data Visualization, Content Creation, Timelines, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Anomaly Detection, Model Deployment, Google Cloud Platform, Cloud Deployment, Image Analysis, Predictive Analytics, Computer Vision
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Data Management, Data Warehousing, Data Visualization Software, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Regression Analysis, Predictive Modeling, Supervised Learning, Scikit Learn (Machine Learning Library), Data Analysis, Correlation Analysis, Applied Machine Learning, Scatter Plots, Statistical Analysis, Data Validation, Data Preprocessing, NumPy, Pandas (Python Package), Box Plots, Histogram
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, jQuery, Hypertext Markup Language (HTML), Javascript, Development Environment, UI Components, User Interface (UI), Animations
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Apache Hadoop, Data Processing, Distributed Computing, Performance Tuning, Big Data, Software Architecture, Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building
Intermediate · Course · 1 - 4 Weeks