• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Sending and Scheduling Dashboards in Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Presentation, Data Visualization, Data Visualization Software, Google Cloud Platform, Data Sharing, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Sustainable Digital Impact: Agritech Startup Ecosystems

    Skills you'll gain: Emerging Technologies, FinTech, Digital Transformation, Sustainable Development, Business Technologies, Strategic Partnership, Corporate Strategy, Technology Strategies, Stakeholder Analysis, Innovation, Economic Development, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Growth: Boost Your Engagement

    Skills you'll gain: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Google Cloud

    Cost Optimization and Data Tiering with BigLake and Cloud Storage

    Skills you'll gain: Cloud Storage, Google Cloud Platform, Cloud Management, Data Lakes, Data Import/Export, Data Storage, Big Data, Data Migration

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Putting SQL to Work: The TechMart Challenge

    Skills you'll gain: SQL, Business Reporting, Performance Reporting, Data Cleansing, Data Analysis, Query Languages, Database Development, Analytical Skills, Prompt Engineering Tools, Data Transformation, Business Analysis, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des infographies attrayantes avec Creately

    Skills you'll gain: Infographics, Process Design, Diagram Design, Business Process, Target Audience, Data Visualization, Content Creation, Timelines, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    LearnQuest

    Real-Time Big Data Access using HBase: Boosting Performance

    Skills you'll gain: Operational Databases, NoSQL, Real Time Data, Scalability, Database Design, Application Deployment, Data Infrastructure, Big Data, Data Manipulation, Performance Tuning, Data Modeling, Distributed Computing, Data Storage Technologies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Web Development Fundamentals

    Skills you'll gain: Cascading Style Sheets (CSS), Debugging, jQuery, Hypertext Markup Language (HTML), Javascript, Development Environment, UI Components, User Interface (UI), Animations

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Business Model & Product Pitch

    Skills you'll gain: Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Business Development, Fundraising and Crowdsourcing, Finance, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Take Your Profile to the Next Level with Adobe Express

    Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Análisis de fútbol aplicado - Mirando a los casos reales

    Skills you'll gain: Data Integration, Analysis, Case Studies, Business Analytics, Analytical Skills, Forecasting, Databases, Applied Machine Learning, Relational Databases, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Automate R scripts with GitHub Actions: Deploy a model

    Skills you'll gain: Model Deployment, Analytics, R Programming, Google Sheets, Health Informatics, Predictive Modeling, Automation, Data Manipulation, GitHub, Gmail, Git (Version Control System), Command-Line Interface

    Intermediate · Guided Project · Less Than 2 Hours

1…420421422…456

In summary, here are 10 of our most popular marketing analytics courses

  • Sending and Scheduling Dashboards in Looker: Google Cloud
  • Sustainable Digital Impact: Agritech Startup Ecosystems: Banco Interamericano de Desarrollo
  • Facebook Growth: Boost Your Engagement: Coursera
  • Cost Optimization and Data Tiering with BigLake and Cloud Storage: Google Cloud
  • Putting SQL to Work: The TechMart Challenge: Coursera
  • Créer des infographies attrayantes avec Creately: Coursera
  • Real-Time Big Data Access using HBase: Boosting Performance: LearnQuest
  • Web Development Fundamentals: Packt
  • Business Model & Product Pitch: University of Minnesota
  • Take Your Profile to the Next Level with Adobe Express: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok