• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • B

    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Airport Construction

    Skills you'll gain: Civil Engineering, Construction Engineering, Construction, Construction Management, Facility Repair And Maintenance, Construction Estimating, Facility Management, Architecture and Construction, Environmental Engineering, Sustainable Development, Environmental Regulations, Sustainability Standards, Stormwater Management, Environmental Issue, Failure Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Generate Personalized Content with AI Prompts

    Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Scale Up Specialization Capstone

    Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Business Development, Business Planning, Product Management, Organizational Development, Human Resources, Business Research, Marketing, Operations Management, People Management, Business Writing

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    ChatGPT - Usos e Estratégias

    Skills you'll gain: ChatGPT, Responsible AI, AI Enablement, Data Ethics, Prompt Engineering, Artificial Intelligence, Generative AI, Automation, Communication, Productivity

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Introduction to Data Science (Public Policy)

    Skills you'll gain: Web Scraping, Research Design, Matplotlib, Data Ethics, Data Collection, Seaborn, Text Mining, Data Science, Data Visualization Software, Pandas (Python Package), JSON, Data Manipulation, Application Programming Interface (API), Data Analysis, Python Programming, Unstructured Data, Natural Language Processing

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Enhancing Educational Content with Fliki AI's Text-to-Speech

    Skills you'll gain: Multimedia, Education Software and Technology, Finance, Presentations, Photo/Video Production and Technology, Video Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Timelines: Conquer Project Bottlenecks

    Skills you'll gain: Project Risk Management, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    الاقتصاد الجزئي: قوة الأسواق | Microeconomics

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Market Data, Public Policies, Consumer Behaviour, Cost Benefit Analysis, Policty Analysis, Research, and Development, Price Negotiation, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Management Strategies: Apply & Analyze

    Skills you'll gain: Retail Management, Case Studies, Competitive Analysis, Market Analysis, Strategic Planning, Business Strategy, Business Priorities, Business Management, Milestones (Project Management), Organizational Strategy, Spatial Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    5 Sales-Video Formats For A Website Or YouTube Monetization

    Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience

    Mixed · Course · 1 - 4 Weeks

1…433434435…502

In summary, here are 10 of our most popular social media marketing courses

  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Customer Segmentation with K-Means: Model & Visualize: EDUCBA
  • Airport Construction: L&T EduTech
  • Generate Personalized Content with AI Prompts: Coursera
  • Scale Up Specialization Capstone : IE Business School
  • ChatGPT - Usos e Estratégias : Tecnológico de Monterrey
  • Introduction to Data Science (Public Policy): O.P. Jindal Global University
  • Enhancing Educational Content with Fliki AI's Text-to-Speech: Coursera
  • Analyze Timelines: Conquer Project Bottlenecks: Coursera
  • الاقتصاد الجزئي: قوة الأسواق | Microeconomics: Alfaisal University | KLD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok