• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    P

    Packt

    Strategic Impact: A Leader's Planning Framework

    Skills you'll gain: Strategic Communication, Strategic Leadership, Strategic Planning, Business Planning, Performance Measurement, Employee Engagement, Organizational Strategy, Key Performance Indicators (KPIs), Planning, Business Leadership, Dashboard, Goal Setting, Storytelling, Virtual Teams, Data Storytelling, Business Strategy, Stakeholder Engagement, Leadership Development, Team Building, Teamwork

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Microsoft Sentinel Skills

    Skills you'll gain: Security Information and Event Management (SIEM), Threat Detection, Microsoft Azure, Anomaly Detection, Cyber Threat Intelligence, Security Management, Cloud Management, Application Deployment, Role-Based Access Control (RBAC), Incident Response, Identity and Access Management, Automation, Query Languages

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    CertNexus

    ETBIZ (Exam ETZ-210)

    Skills you'll gain: Data Science, Data Strategy, Internet Of Things, AI Product Strategy, Analytics, Big Data, Data Collection, Artificial Intelligence, Descriptive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Process Optimization, Process Improvement and Optimization, Cloud Computing, Operations, Marketing, Operational Efficiency, Customer Service, User Experience, Prototyping

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    Encoder-Decoder Architecture - 繁體中文

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Text Mining

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    توقع حضور المواعيد الطبية باستخدام Python

    Skills you'll gain: Exploratory Data Analysis, Data Preprocessing, Data Analysis, Artificial Intelligence, Predictive Modeling, Data Science, Data Manipulation, Jupyter, Feature Engineering, Machine Learning, Data Visualization, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Dataplex: Qwik Start - Command Line

    Skills you'll gain: Command-Line Interface, Data Lakes, Google Cloud Platform, Cloud Management, Metadata Management, Cloud API, Data Access, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Predictive Modeling with Python: Apply & Evaluate

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Preprocessing, Predictive Analytics, Logistic Regression, Risk Modeling, Statistical Modeling, Feature Engineering, Regression Analysis, Correlation Analysis, Classification Algorithms, Data Manipulation, Scikit Learn (Machine Learning Library), Data Transformation, Pandas (Python Package), NumPy

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Jira: Find Your Open Work

    Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Project Management Software, Timelines, Dashboard, Query Languages, Project Management, Resource Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Richte dein Budget und deine Werbung auf Facebook ein

    Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introdução à análise de dados no Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Data Transformation, Google Cloud Platform, Analytics, Big Data, Data Visualization Software, Business Intelligence, Data Warehousing, Cloud Storage, SQL, Data Storage, Solution Architecture

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Generative AI for Developers: Unit 2

    Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Scripting, Python Programming, Application Development, Test Script Development, Web Applications, AI Workflows, Jupyter, Data Analysis, Pandas (Python Package), Software Documentation, Debugging

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…439440441…454

In summary, here are 10 of our most popular marketing analytics courses

  • Strategic Impact: A Leader's Planning Framework: Packt
  • Microsoft Sentinel Skills: Packt
  • ETBIZ (Exam ETZ-210): CertNexus
  • Encoder-Decoder Architecture - 繁體中文: Google Cloud
  • توقع حضور المواعيد الطبية باستخدام Python: Coursera
  • Dataplex: Qwik Start - Command Line: Google Cloud
  • Predictive Modeling with Python: Apply & Evaluate: EDUCBA
  • Gemini for Data Scientists and Analysts - Français: Google Cloud
  • Analyze Jira: Find Your Open Work: Coursera
  • Richte dein Budget und deine Werbung auf Facebook ein: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok