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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    Coursera

    Building AI Agents for Complex Tasks

    Skills you'll gain: AI Orchestration, AI Workflows, LLM Application, Agentic systems, Tool Calling, LangChain, Artificial Intelligence, Prompt Engineering, Model Evaluation, Context Management, Scenario Testing, Performance Testing, Development Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

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    Real Madrid Graduate School Universidad Europea

    How Did We Get Here?The Development of Analytics in Football

    Skills you'll gain: Analytics, Performance Analysis, Descriptive Analytics, Business Analytics, Data-Driven Decision-Making, Data Analysis, Media and Communications, Analysis, Predictive Analytics, Performance Measurement, Data Collection, Small Data, Big Data, Spatial Analysis, Research, Performance Reporting, Learning Styles, Innovation, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IBM

    IBM Introduction to Machine Learning

    Skills you'll gain: Dimensionality Reduction, Unsupervised Learning, Supervised Learning, Feature Engineering, Classification Algorithms, Data Cleansing, Statistical Inference, Data Preprocessing, Data Access, Applied Machine Learning, Statistical Methods, Model Evaluation, Data Quality, Probability & Statistics, Data Analysis, Machine Learning Algorithms, Regression Analysis, Exploratory Data Analysis, Scikit Learn (Machine Learning Library), Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
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    3.3K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Portfolio Risk, Investments, Technical Analysis, Market Dynamics, Profit and Loss (P&L) Management

    4.5
    Rating, 4.5 out of 5 stars
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    268 reviews

    Intermediate · Course · 1 - 3 Months

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    Alex Genadinik

    ADVANCED Emotional Intelligence

    Skills you'll gain: Empathy, Creativity, Self-Awareness, Emotional Intelligence, Personal Development, Professional Development, Cognitive flexibility, Stress Management, Conflict Management, Cultural Diversity, Problem Solving, Mindfulness, Decision Making, Psychology

    Mixed · Course · 1 - 3 Months

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    Duke University

    Behavioral Finance

    Skills you'll gain: Behavioral Economics, Decision Making, Financial Planning, Finance, Consumer Behaviour, Financial Analysis, Economics, Psychology, Probability & Statistics, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO

    Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Managerial Economics & Business Analysis Graduate Certificate

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    Alex Genadinik

    50-Point Website SEO Audit

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Content Strategy, WordPress, HTML and CSS, Content Management, Performance Improvement

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
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    168 reviews

    Intermediate · Course · 1 - 4 Weeks

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    HubSpot Academy

    Sales Training for High Performing Teams

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Sales Training, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development, Target Market, Service Level Agreement, Employee Training

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

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    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Building AI Agents for Complex Tasks: Coursera
  • How Did We Get Here?The Development of Analytics in Football: Real Madrid Graduate School Universidad Europea
  • IBM Introduction to Machine Learning: IBM
  • Derivatives - Options & Futures: Interactive Brokers
  • ADVANCED Emotional Intelligence: Alex Genadinik
  • Behavioral Finance: Duke University
  • LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO: Alex Genadinik
  • Managerial Economics & Business Analysis Graduate Certificate: University of Illinois at Urbana-Champaign
  • 50-Point Website SEO Audit: Alex Genadinik
  • Pricing Strategy in Practice: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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