• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Concision, Sales Presentations, Sales Strategy, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Emotional Intelligence, Sales, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications

    4.3
    Rating, 4.3 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    Human Excellence in the AI Age, Part 1: A Soft Skills Course

    Skills you'll gain: Mindfulness, Trustworthiness, Adaptability, Relationship Building, Personal Development, Emotional Intelligence, Stress Management, Professional Development, Self-Awareness, Cognitive flexibility, Lifelong Learning, Leadership, Problem Solving, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    California Institute of the Arts

    The Art of Filmmaking

    Skills you'll gain: Adobe Premiere, Peer Review, Cinematography, Video Editing, Videography, Video Production, Post-Production, Storyboarding, Photo/Video Production and Technology, Editing, Creativity, Media Production, Visual Design, Graphic and Visual Design, Design Elements And Principles, Storytelling, Creative Design, Content Creation, Graphic and Visual Design Software, Personal Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Project Leadership: Prioritizing, Managing Risks, Evaluating

    Skills you'll gain: Project Risk Management, Risk Management, Planning, Team Management, Project Implementation, Project Planning, Team Leadership, Project Management, Leadership and Management, Program Evaluation, Leadership, Prioritization, Stakeholder Management, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Peking University

    Oncology Nursing(肿瘤护理)

    Skills you'll gain: Patient Evaluation, Nursing Process, Perioperative Care, Basic Nursing Skills, Nursing Care, Nursing Management, Health Assessment, Nursing, Oncology, Clinical Nursing, Medical Surgical Nursing, Patient Education And Counseling, Diagnostic Tests, Public Health and Disease Prevention, Preventative Care, Radiation Therapy, Surgery, Pathology, Patient Treatment, Epidemiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Wireshark for Beginners: TCP IP Protocol Fundamentals

    Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Security, Web Servers, Network Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SAP

    Requirements Gathering and Documentation

    Skills you'll gain: User Story, Requirements Elicitation, Requirements Management, Business Requirements, Requirements Analysis, Verification And Validation, Functional Specification, User Acceptance Testing (UAT), Stakeholder Communications, Process Mapping, Interviewing Skills, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Sales Strategy, Customer Analysis, Data Cleansing, Sales Management, Responsible AI, Sales Pipelines, Customer Engagement, Taking Meeting Minutes, Sales, Customer Insights, Customer Relationship Management, Sales Presentations, Data Quality, Productivity Software, Meeting Facilitation, Generative AI Agents, Customer Data Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Industrial Relations: Fostering Workplace Climate

    Skills you'll gain: Employee Engagement, Conflict Management, Employee Relations, Labor Relations, Staff Management, Team Leadership, Labor Law, Human Resources, Communication, Active Listening, Constructive Feedback, Compliance Training, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Project Management Methodologies

    Skills you'll gain: Work Breakdown Structure, Agile Methodology, Agile Project Management, Project Documentation, Quality Management, Project Management Life Cycle, Project Management, Kanban Principles, Waterfall Methodology, Project Planning, Earned Value Management, Project Schedules, Scaled Agile Framework, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Integrating Generative AI into Project Management

    Skills you'll gain: Workflow Management, AI Enablement, Constructive Feedback, Generative AI, Large Language Modeling, Artificial Intelligence, Automation, Responsible AI, Technical Communication, Project Management, Data Ethics, Communication Strategies, Data-Driven Decision-Making, Data Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

1…469470471…834

In summary, here are 10 of our most popular brand management courses

  • Executive Communication & Data Leadership: Starweaver
  • Human Excellence in the AI Age, Part 1: A Soft Skills Course: University of Virginia Darden School Foundation
  • The Art of Filmmaking: California Institute of the Arts
  • Project Leadership: Prioritizing, Managing Risks, Evaluating: Coursera
  • Oncology Nursing(肿瘤护理): Peking University
  • Wireshark for Beginners: TCP IP Protocol Fundamentals: Coursera
  • Requirements Gathering and Documentation: SAP
  • Generative AI for Sales Professionals: Microsoft
  • Industrial Relations: Fostering Workplace Climate: Coursera
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok