• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Pathway to Wellness: Mind, Movement & Nutrition

    Skills you'll gain: Nutrition Education, Nutrition and Diet, Mental Health, Nutrition Counseling, Meditation & Breathwork, Mindfulness, Exercise Science, Rehabilitation, Community Mental Health Services, Mental Concentration, Mental and Behavioral Health, Community Health, Preventative Care, Health Education, Health Promotion, Health Technology, Injury Prevention, Behavioral Health, Personal Development, Behavior Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Dairy Nutrition for Udder Success

    Skills you'll gain: Nutritional Assessment, Predictive Analytics, Machine Learning Methods, Maternal Health, Machine Learning, Diagnostic Tests, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Influence

    Skills you'll gain: Influencing, Relationship Building, Professional Networking, Persuasive Communication, Leadership, Organizational Effectiveness, Organizational Structure, Relationship Management, Business Ethics, Ethical Standards And Conduct, Decision Making, Social Network Analysis, Proactivity, General Networking, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    345 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Minnesota

    Statistical Molecular Thermodynamics

    Skills you'll gain: Physics, Chemistry, Physical Science, Engineering Calculations, Differential Equations, Mathematical Modeling, Integral Calculus

    4.9
    Rating, 4.9 out of 5 stars
    ·
    368 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Well Being & Self Care: for Physical and Mental Health

    Skills you'll gain: Habit Formation, Stress Management, Positivity, Personal Care, Mindfulness, Meditation & Breathwork, Preventative Care, Mental and Behavioral Health, Behavioral Health, Personal Development, Self-Motivation, Behavioral Management, Self-Awareness, Mental Health, Resilience, Behavior Management, Assertiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    التميز في خدمة وإسعاد المتعاملين

    Skills you'll gain: Customer Service, Telephone Skills, Customer Complaint Resolution, Verbal Communication Skills, Personalized Service, Customer experience improvement, Customer Relationship Building, Customer Support, Communication, Customer experience strategy (CX), Customer Analysis, Non-Verbal Communication, Communication Strategies, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    187 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Merchandising, Market Share, Media Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Earth Economics

    Skills you'll gain: Economics, Policy, and Social Studies, Economics, Economic Development, Socioeconomics, Sustainable Development, Policy Analysis, Financial Policy, Data Analysis, Tax, Environmental Issue, International Relations, Environment and Resource Management, International Finance, Investments, Policy Development, Data Literacy, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Financial Systems, Banking, Financial Data, Emerging Technologies, Finance, Technology Strategies, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Digital Assets, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    594 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

    Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Customer experience strategy (CX), Financial Services, Service Improvement, Service Management, Journey Mapping, Innovation, Experience Design, Case Studies, Business Modeling, Business Strategy, Consumer Behaviour, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation

    Skills you'll gain: Bankruptcies, Securities (Finance), Securities Trading, Commercial Lending, Financial Industry Regulatory Authorities, Commercial Laws, Loans, Banking, Law, Regulation, and Compliance, Financial Regulations, Business Management, Regulation and Legal Compliance, Commercial Banking, Business, Financial Regulation, Bank Regulations, Organizational Structure, Regulatory Compliance, Business Administration, Governance

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    393 reviews

    Intermediate · Course · 1 - 3 Months

1…474849…129

In summary, here are 10 of our most popular consumer behavior courses

  • Pathway to Wellness: Mind, Movement & Nutrition: American Council on Exercise
  • Journalism, the future, and you!: Michigan State University
  • Dairy Nutrition for Udder Success: University of Illinois Urbana-Champaign
  • Influence: University of Pennsylvania
  • Statistical Molecular Thermodynamics: University of Minnesota
  • Well Being & Self Care: for Physical and Mental Health: Coursera
  • التميز في خدمة وإسعاد المتعاملين: Alfaisal University | KLD
  • Marketing Mix Fundamentals: IE Business School
  • Earth Economics: Erasmus University Rotterdam
  • FinTech Foundations and Overview: The Hong Kong University of Science and Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok