• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Financial Technology (Fintech) Innovations

    Skills you'll gain: Payment Systems, FinTech, Blockchain, Payment Processing, Financial Inclusion, Mobile Banking, Fundraising and Crowdsourcing, Banking Services, Emerging Technologies, Investment Management, Wealth Management, Asset Management, Investments, Fundraising, Capital Markets, Credit Risk, Financial Trading, Portfolio Management, Financial Services, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing, Organizational Strategy, Performance Measurement, Marketing Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Operational Analysis, Business Operations, Operations, Branding, Integrated Marketing Communications, Strategic Marketing, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Personalized Service, Service Design, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    304 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Introduction to Programming with MATLAB

    Skills you'll gain: Matlab, Computer Programming, Programming Principles, Debugging, Mathematical Software, Development Environment, Computer Science, User Interface (UI), File Management, Data Import/Export, Data Structures, Computational Logic, Engineering Calculations, Plot (Graphics), Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Central Banks and Monetary Policy

    Skills you'll gain: Financial Policy, Financial Systems, Banking, Financial Market, Financial Regulation, Market Liquidity, Economics, Economics, Policy, and Social Studies, Market Dynamics, Crisis Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Self-Driving Cars

    Skills you'll gain: Computer Vision, Image Analysis, Control Systems, Automation, Deep Learning, Simulation and Simulation Software, Software Architecture, Safety Assurance, Artificial Neural Networks, Global Positioning Systems, Hardware Architecture, Systems Architecture, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Estimation, Algorithms, Machine Learning Methods, Simulations, Scenario Testing, Data Structures

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Dog Emotion and Cognition

    Skills you'll gain: Cognitive flexibility, Psychology, Compassion, Learning Theory, Social Skills, Empathy, Anthropology, Train The Trainer, Experimentation, Research, General Science and Research, Scientific Methods, Cultural Diversity, Cooperation, Non-Verbal Communication, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EIT Digital

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    722 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business English for Non-Native Speakers

    Skills you'll gain: Business Writing, Sales Presentation, Business Correspondence, Interviewing Skills, Business Communication, Case Studies, Business Ethics, Data Visualization, Oral Expression, Presentations, Target Audience, Report Writing, Writing, English Language, Business Analysis, Analysis, Communication Strategies, Verbal Communication Skills, Intercultural Competence, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research and analysis for tech industries
market research & business intelligence mastery
market research essentials for marketing management
market research: analyze, apply & evaluate
market research case study: apply & analyze
1…606162…343

In summary, here are 10 of our most popular market research courses

  • The Global Financial Crisis: Yale University
  • Financial Technology (Fintech) Innovations: University of Michigan
  • Value Chain Management: University of Illinois Urbana-Champaign
  • Plan a Successful Freelancing Business : California Institute of the Arts
  • Introduction to Programming with MATLAB: Vanderbilt University
  • Central Banks and Monetary Policy: University of Illinois Urbana-Champaign
  • Self-Driving Cars: University of Toronto
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Dog Emotion and Cognition: Duke University
  • Value Creation Through Innovation: EIT Digital

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok