• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • A

    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing, Target Market, Market Analysis, Competitive Analysis, Performance Measurement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Collection, Performance Metric, Data Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Master AI for Digital Marketing & Content Creation

    Skills you'll gain: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Digital Advertising, Keyword Research, Generative AI, Search Engine Optimization, Podcasting, Social Media Content, AI Workflows, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Azure SQL Data Warehouse Synapse Analytics Service

    Skills you'll gain: Azure Synapse Analytics, Data Migration, Microsoft Azure, Data Warehousing, SQL Server Integration Services (SSIS), Microsoft SQL Servers, Cloud Security, Performance Tuning, System Configuration, Cloud Storage, Cloud Computing Architecture, Data Security, Apache Spark, Data Integration

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Big Data Analytics with Hive, Pig & MapReduce

    Skills you'll gain: Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, Apache Hadoop, Analytics, Social Media, Data Processing, Social Media Content, Data Management, Data Analysis, Data Integration, Data Transformation

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Database to AI: Practical Data Analytics Integration

    Skills you'll gain: Database Management Systems, Data Modeling, Database Design, Database Systems, Big Data, Unified Modeling Language, Database Architecture and Administration, Data Storage Technologies, Data Management, Apache Hadoop, Apache Spark, Conceptual Design

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Computation and Visualization for Analytics Part 1

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Matplotlib, Data Preprocessing, Pandas (Python Package), Scatter Plots, Data Cleansing, Data Integration, Data Transformation, Big Data, Programming Principles, Python Programming

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Linear Algebra for ML and Analytics Training

    Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Feature Engineering, Applied Machine Learning, Analytics, Data Science, Unsupervised Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    App Development With AI And App Marketing And Monetization

    Skills you'll gain: Instagram, TikTok, Debugging, Keyword Research, Podcasting, Video Production, Vibe coding, Prototyping, Social Media Content, Social Media Marketing, Social Media, Search Engine Optimization, Social Media Strategy, Copywriting, Mobile Development, Business Planning, Content Marketing, Mobile Development Tools, Case Studies, Other Mobile Programming Languages

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Analytics & Visualization: From Data to Insights

    Skills you'll gain: Splunk, Lightweight Directory Access Protocols, System Monitoring, Scripting, Dashboard, Business Intelligence, Scatter Plots, Pivot Tables And Charts, Servers, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Role-Based Access Control (RBAC), Data Analysis Expressions (DAX), Data Pipelines, Authentications, Unstructured Data, Data Visualization, Network Troubleshooting, Graphing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for marketing professionals

    Skills you'll gain: Prompt Engineering, Generative AI, Project Design, Training Programs, AI Enablement, Artificial Intelligence, Brainstorming, Marketing Analytics, Personalized Service, Content Creation

    Intermediate · Course · 1 - 4 Weeks

1…606162…456

In summary, here are 10 of our most popular marketing analytics courses

  • بناء خطة التسويق |Building a Marketing Plan ‎: Alfaisal University | KLD
  • GenAI for Customer Analytics and Insights with JUNE: Coursera
  • Master AI for Digital Marketing & Content Creation: LearnKartS
  • Azure SQL Data Warehouse Synapse Analytics Service: Packt
  • Big Data Analytics with Hive, Pig & MapReduce: EDUCBA
  • Database to AI: Practical Data Analytics Integration: Northeastern University
  • Computation and Visualization for Analytics Part 1: Northeastern University
  • Transformação Digital: Marketing na Era dos Dados: Fundação Instituto de Administração
  • Linear Algebra for ML and Analytics Training: Simplilearn
  • App Development With AI And App Marketing And Monetization: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok