Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Graphic and Visual Design, Graphic Design, ChatGPT, Target Audience, Graphics Software, Cinematography, Storytelling, Social Media Content, Content Creation, Driving engagement, Videography, Social Media Strategy, Analytics, Video Production, Marketing
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Financial Statement Analysis, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Change Management, Team Management, Leadership Development, Team Building, Leadership
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, AI Personalization, A/B Testing, Generative AI, Marketing Materials, Content Strategy, Digital Content, Brand Management, Drive Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, AI Personalization, Mobile Development, Anthropic Claude, Data Ethics, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Software Development, Application Design, Cloud Development, Data Strategy, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Application Security, DevSecOps
Advanced · Specialization · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies
Mixed · Course · 3 - 6 Months

Coursera
Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Loyalty Programs, Customer Insights, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement, Technical Communication, Strategic Thinking
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Email Marketing, Marketing Analytics, Marketing Effectiveness, Brand Strategy, Brand Management, Brand Awareness, Campaign Management, Branding, Compliance Auditing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Marketing Channel, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Budget Management, Marketing Planning, Management Reporting, Milestones (Project Management), Marketing Communications, Marketing Analytics, Marketing Strategies
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Digital Advertising, Google Ads, Online Advertising, Target Audience, Performance marketing, Marketing Budgets, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Marketing Analytics, Media Planning, Dashboard, Budget Management, Facebook, Data Analysis, Market Trend
Intermediate · Course · 1 - 4 Weeks