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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking

    Skills you'll gain: Brainstorming, Design Thinking, Innovation, Ideation, Stakeholder Analysis, Creative Thinking, User Research, Human Centered Design, Design Research, Open Mindset, Project Scoping, User Experience, Persona Development, Project Planning, Process Mapping, Value Engineering, Product Development, Growth Mindedness, Strategic Thinking, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Qualitative Comparative Analysis (QCA)

    Skills you'll gain: Qualitative Research, Research Design, Report Writing, Research, Research Methodologies, Social Sciences, Data Analysis Software, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    691 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO

    4.6
    Rating, 4.6 out of 5 stars
    ·
    823 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Environment

    Skills you'll gain: Competitive Analysis, Business Strategies, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Business, Product Lifecycle Management, Market Share, Business Management, Product Management, Growth Strategies, Case Studies, Cultural Diversity, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Técnicas Microscópicas de Caracterización

    Skills you'll gain: Specimen Preparation, Laboratory Techniques, Materials science, Laboratory Equipment, Cell Biology, Micrometer, Engineering, Scientific, and Technical Instruments, Biomedical Technology, Microbiology, Analytical Chemistry, Molecular, Cellular, and Microbiology, Image Analysis, Electrical Engineering, Structural Analysis, Manufacturing Processes, Mechanical Engineering

    4.7
    Rating, 4.7 out of 5 stars
    ·
    811 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Email Marketing: Automate, Convert & Scale Revenue

    Skills you'll gain: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Lund University

    Writing in English at University

    Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Style Guides, Formal Learning, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    829 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Linear Regression with R: Build & Optimize

    Skills you'll gain: Model Evaluation, Regression Analysis, Applied Machine Learning, Data Visualization, Statistical Modeling, Feature Engineering, Predictive Modeling, Data Analysis, R Programming, Predictive Analytics, Exploratory Data Analysis, Supervised Learning, Statistical Analysis, Correlation Analysis, Probability & Statistics, Data Manipulation, Linear Algebra, Statistical Hypothesis Testing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Skills for a Modern Entrepreneur or Business Owner

    Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Productivity, Financial Statements, User Research, Target Audience, Business Marketing, Microsoft Excel, Marketing Strategies, Financial Analysis, Customer Acquisition Management, Market Opportunities, Content Marketing, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Fundamentals: Analyze & Visualize Data

    Skills you'll gain: Splunk, Dashboard, Business Intelligence, Scatter Plots, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Graphing, Real Time Data, Trend Analysis, Event Monitoring, Transaction Processing, Anomaly Detection, System Configuration, Correlation Analysis, Statistical Analysis, Data Manipulation

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Design Thinking: University of Virginia
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • Qualitative Comparative Analysis (QCA): Erasmus University Rotterdam
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • International Business Environment: University of London
  • Técnicas Microscópicas de Caracterización : Universitat de Barcelona
  • Email Marketing: Automate, Convert & Scale Revenue: LearnKartS
  • Writing in English at University: Lund University
  • Linear Regression with R: Build & Optimize: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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