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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • S

    SkillUp

    Statistical Analysis and Data Modeling in Healthcare

    Skills you'll gain: Statistical Hypothesis Testing, Clinical Data Management, Clinical Assessment, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Health Informatics, Regression Analysis, Predictive Analytics, Supervised Learning, Statistical Analysis, Statistics, Probability & Statistics, Decision Tree Learning, Random Forest Algorithm

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Statistical Data Analysis with Minitab

    Skills you'll gain: Classification And Regression Tree (CART), Data-Driven Decision-Making, Minitab, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Decision Tree Learning, Predictive Analytics, Estimation, Statistical Visualization, Probability & Statistics, Microsoft Excel, Statistical Analysis, Data Visualization Software, Predictive Modeling, Data Analysis, Statistics, Analytical Skills

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Data Mining

    Skills you'll gain: Data Visualization, Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Vector Databases, Graphing, Predictive Analytics, Big Data

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Excel Skills for Business: Advanced

    Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Data Preprocessing, Data Literacy, Data Manipulation, Data Presentation, Excel Macros, Data Storytelling, Data Analysis Software, Business Analytics, Pivot Tables And Charts, Financial Forecasting, Analytical Skills, Advanced Analytics, Business Mathematics, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Advanced Revenue Growth and Strategic Sales Execution

    Skills you'll gain: Account Strategy, Sales Strategy, Sales Management, Sales, Account Management, Overcoming Objections, Key Performance Indicators (KPIs), Business Leadership, Revenue Forecasting, Sales Pipelines, Sales Enablement, Predictive Analytics, Advanced Analytics, Business Ethics, Forecasting, Negotiation, Analytics, Innovation, Corporate Sustainability, AI Enablement

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Workflows in MailChimp

    Skills you'll gain: Email Automation, Marketing Automation, Campaign Management, Workflow Management, Automation, Performance Measurement, Driving engagement, Performance Analysis, Process Improvement and Optimization, Data-Driven Decision-Making, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Manage Leads with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Lead Generation, Customer Relationship Management, Sales Management, Sales Pipelines, Sales Development, Customer Data Management, Marketing Automation, Return On Investment, Salesforce, Data Management, Data Entry, Data Strategy, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Predictive Models for Financial Risk

    Skills you'll gain: Decision Tree Learning, Supervised Learning, Predictive Modeling, Risk Modeling, Financial Modeling, Financial Data, Predictive Analytics, Statistical Machine Learning, Applied Machine Learning, Workflow Management, Data Validation, Data Preprocessing, Data Ethics, Model Evaluation, Responsible AI, Performance Reporting, Business Communication

    Intermediate · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Strategic Management and Innovation

    Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Leadership, Innovation, Organizational Structure, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Strategies, Organizational Change

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    772 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Drive Product Success with Data Decisions

    Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Data Storytelling, Data Analysis, Product Roadmaps, Data Presentation, Strategic Thinking, Analytical Skills, Strategic Communication, Risk Analysis, Resource Allocation, Trend Analysis, Stakeholder Communications, Project Estimation

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Gen AI - RAG Application Development using LangChain

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Tool Calling, AI Workflows, Generative AI Agents, Document Management, Query Languages, Text Mining, Context Management

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistical Analysis and Data Modeling in Healthcare: SkillUp
  • Apply Statistical Data Analysis with Minitab: EDUCBA
  • Data Mining: University of Illinois Urbana-Champaign
  • Excel Skills for Business: Advanced: Macquarie University
  • Advanced Revenue Growth and Strategic Sales Execution: LearnQuest
  • Automate Workflows in MailChimp : Coursera
  • Manage Leads with HubSpot: Coursera
  • Predictive Models for Financial Risk: Coursera
  • Strategic Management and Innovation: Copenhagen Business School
  • Machine Learning Foundations for Product Managers: Duke University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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