• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Build Data Visualizations and Reports Using Power BI

    Skills you'll gain: Business Reporting, Profit and Loss (P&L) Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Applied Object Detection & Segmentation

    Skills you'll gain: Model Evaluation, Predictive Analytics, MLOps (Machine Learning Operations), Verification And Validation, Performance Analysis, Data Preprocessing, Image Analysis, Computer Vision, Data Quality, Data Transformation, Data Cleansing, Model Deployment, Applied Machine Learning, Failure Analysis, Data Pipelines, Tensorflow, Deep Learning, PyTorch (Machine Learning Library), Docker (Software), Python Programming

    Intermediate · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Data Engineering, Big Data, and Machine Learning on GCP

    Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Dashboard, Data Architecture, Data Governance, Apache Kafka, Cloud Deployment, Apache Hadoop, Metadata Management, Data Storage, Apache Hive, Application Programming Interface (API), Data Quality, Data Cleansing, Applied Machine Learning, Cloud Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Analyze Fatal Drug Overdose Data Using Tableau

    Skills you'll gain: Data Storytelling, Feature Engineering, Data Ethics, Data Visualization, Exploratory Data Analysis, Tableau Software, Data-Driven Decision-Making, Data Visualization Software, Data Analysis, Analytical Skills, Data Cleansing, Statistical Methods, Data Preprocessing, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Machine Learning for All

    Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate AI Anomaly Detection & Response

    Skills you'll gain: Anomaly Detection, Microsoft Azure, Event Monitoring, Application Performance Management, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, User Feedback

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    PracticalGrowth

    Lean Management & Process Flow for Knowledge Work

    Skills you'll gain: Workflow Management, Kanban Principles, Process Mapping, Lean Methodologies, Business Process, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Operational Efficiency, Service Level, Performance Metric, Waste Minimization

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master Advanced Redis Operations and Server Management

    Skills you'll gain: Redis, Data Persistence, Data Store, Performance Tuning, Transaction Processing, Operational Databases, Server Administration, Scalability, Scripting, Data Structures, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Decision Tree Learning, Applied Machine Learning, Supervised Learning, Advanced Analytics, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Analytics, Random Forest Algorithm, Data Analysis, Predictive Modeling, Model Evaluation, Bayesian Network, Python Programming, Statistical Modeling, Classification Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    610 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Glasgow

    Generative AI for Data Science

    Skills you'll gain: Responsible AI, Generative AI, Data Ethics, ChatGPT, Data Science, LLM Application, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Economic Signals for Financial Success

    Skills you'll gain: Financial Forecasting, Revenue Forecasting, Market Dynamics, Forecasting, Market Trend, Financial Data, Customer Demand Planning, Trend Analysis, Market Analysis, Market Intelligence, Revenue Management, Consumer Behaviour, Financial Planning

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…107108109…457

In summary, here are 10 of our most popular marketing analytics courses

  • Build Data Visualizations and Reports Using Power BI: EDUCBA
  • Applied Object Detection & Segmentation: Coursera
  • Data Engineering, Big Data, and Machine Learning on GCP: Google Cloud
  • Analyze Fatal Drug Overdose Data Using Tableau : EDUCBA
  • Machine Learning for All: University of London
  • Automate AI Anomaly Detection & Response: Coursera
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign
  • Lean Management & Process Flow for Knowledge Work: PracticalGrowth
  • Master Advanced Redis Operations and Server Management: EDUCBA
  • The Nuts and Bolts of Machine Learning: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok