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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Analyze Advanced Data Projects Using SPSS

    Skills you'll gain: SPSS (Software), Correlation Analysis, Data Visualization, Descriptive Statistics, Advanced Analytics, Data Analysis, Regression Analysis, Statistical Analysis, Statistical Reporting, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Analyze and Shortlist Top Suppliers

    Skills you'll gain: Strategic Sourcing, Case Studies, Supplier Management, Workflow Management, Procurement, Vendor Management, Vendor Relationship Management, Business Reporting, Risk Analysis, Analysis, Data-Driven Decision-Making, Business Metrics, Data Analysis, Decision Making, Environmental Social And Corporate Governance (ESG), Negotiation, Statistical Modeling, Data Visualization, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    508 reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Apply Advanced Photoshop Techniques for Visual Design

    Skills you'll gain: Graphic and Visual Design, Image Analysis, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

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    Minnesota State University, Mankato

    Business Leadership Essentials: HR, Org Design & Negotiation

    Skills you'll gain: Human Resources Management and Planning, Employee Engagement, Organizational Structure, Negotiation, Process Design, Organizational Development, Operational Excellence, People Analytics, Conflict Management, Talent Management, Change Management, Performance Management, Strategic Leadership, Team Management, Stakeholder Management, Process Improvement, Business Strategies, Business Strategy, Problem Solving, Decision Making

    2.8
    Rating, 2.8 out of 5 stars
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    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Indian School of Business

    Trading Basics

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Order Management, Risk Management

    4
    Rating, 4 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Quantitative Data Analysis Using R

    Skills you'll gain: Quantitative Research, Scatter Plots, R Programming, Statistical Visualization, Correlation Analysis, Descriptive Statistics, Statistical Analysis, Data Analysis, Data Visualization, Statistics, Exploratory Data Analysis, Data Import/Export, Data Structures

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Matplotlib, Seaborn, Probability & Statistics, Jupyter, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

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    L

    Logical Operations

    SAP Crystal Reports 2020 Essentials

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Ad Hoc Reporting, Data Import/Export, Spreadsheet Software, Business Reporting, Microsoft Access, Report Writing, Management Reporting, Data Presentation, Data Analysis Software, Business Intelligence Software, Data Visualization, Data Analysis, Business Intelligence, SAP Applications, Data Integration, Microsoft Office

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Machine Learning Engineer

    Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Machine Learning, Data Preprocessing, CI/CD, Model Evaluation, Applied Machine Learning, Apache Airflow, Data Migration, Data Cleansing, Data Quality, Data Lakes, AI Enablement, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
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    4.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    LearnQuest

    Virtual Selling

    Skills you'll gain: Sales, Sales Prospecting, Sales Training, Sales Strategy, Product Demonstration, Virtual Teams, Technical Sales, Sales Pipelines, Rapport Building, Sales Presentations, Relationship Building, Virtual Environment, Customer Engagement, Microsoft Teams, Consultative Selling, Global Marketing, Customer Relationship Building, Customer Relationship Management, Customer Success Management, Drive Engagement

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Advanced Data Projects Using SPSS: EDUCBA
  • Analyze and Shortlist Top Suppliers: Coursera
  • Fundamentals of Global Energy Business: University of Colorado System
  • Apply Advanced Photoshop Techniques for Visual Design: EDUCBA
  • Business Leadership Essentials: HR, Org Design & Negotiation: Minnesota State University, Mankato
  • Trading Basics: Indian School of Business
  • Apply Quantitative Data Analysis Using R: EDUCBA
  • Understanding and Visualizing Data with Python: University of Michigan
  • SAP Crystal Reports 2020 Essentials: Logical Operations
  • Preparing for Google Cloud Certification: Machine Learning Engineer: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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