• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • H

    Harvard Business Review

    Boost Your Business Skills

    Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance, Market Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pittsburgh

    Big Data Processing with Hadoop and Spark

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Data Pipelines, Distributed Computing, Big Data, Apache Hive, Data Processing, Data Storage Technologies, Data Storage, Scikit Learn (Machine Learning Library), Predictive Modeling, Scalability, Data Management, Data Science, Data Transformation, Information Technology, Data Analysis, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Splunk Core Certified User (SPLK-1001) Training & Prep Guide

    Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Statistical Reporting, Query Languages, Security Information and Event Management (SIEM), Data Visualization Software, Data Manipulation, Data Processing, Data Import/Export, Event Monitoring

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Solução de Problemas com IA e Cloud Assist

    Skills you'll gain: Network Troubleshooting, Google Cloud Platform, Cloud Engineering, Problem Management, Cloud Services, Issue Tracking, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Advanced Data Operations in Apache Cassandra

    Skills you'll gain: Apache Cassandra, Distributed Computing, NoSQL, Database Design, Query Languages, Performance Tuning, Scalability, Data Integrity, Data Management, Java

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Parte 5: Lidera tu Vida - Estrategias y Conciliación

    Skills you'll gain: Time Management, Prioritization, Productivity, Organizational Skills, Adaptability, Personal Development, Professional Development, Collaboration, Leadership Studies, Emotional Intelligence, Self-Awareness, Goal Setting, Communication

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Fine-Tuning & Optimizing Large Language Models

    Skills you'll gain: Model Evaluation, LLM Application, Large Language Modeling, Prompt Engineering, Hugging Face, Transfer Learning, Context Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Segment Customers, Boost Profitability

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Customer Engagement, Data-Driven Decision-Making, Consumer Behaviour, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Virtual Selling

    Skills you'll gain: Sales, Sales Prospecting, Sales Training, Sales Strategy, Virtual Teams, Technical Sales, Sales Pipelines, Rapport Building, Sales Presentations, Relationship Building, Virtual Environment, Customer Engagement, Microsoft Teams, Consultative Selling, Global Marketing, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Success Management, Drive Engagement

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Map Buyer Journey

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Customer experience strategy (CX), Marketing Strategies, Content Creation, Marketing, Customer Analysis, Content Management, Driving engagement, Consumer Behaviour, Media Buying, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Advanced PROC SQL Techniques for Data Analysis

    Skills you'll gain: SQL, Stored Procedure, SAS (Software), Data Integrity, Data Manipulation, Query Languages, Relational Databases, Data Transformation, Performance Tuning, Debugging, Data Management

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Implement Apache HBase for Big Data Storage

    Skills you'll gain: Apache Hadoop, Apache, Database Systems, NoSQL, Big Data, Database Management Systems, Databases, Shell Script, Data Storage, Data Storage Technologies, Database Design, Software Installation, Data Access, Data Modeling, System Configuration, Command-Line Interface, Scalability

    Beginner · Course · 1 - 4 Weeks

1…115116117…834

In summary, here are 10 of our most popular brand management courses

  • Boost Your Business Skills : Harvard Business Review
  • Big Data Processing with Hadoop and Spark: University of Pittsburgh
  • Splunk Core Certified User (SPLK-1001) Training & Prep Guide: Packt
  • Solução de Problemas com IA e Cloud Assist: Google Cloud
  • Apply Advanced Data Operations in Apache Cassandra: EDUCBA
  • Parte 5: Lidera tu Vida - Estrategias y Conciliación: IESE Business School
  • Fine-Tuning & Optimizing Large Language Models: Edureka
  • Segment Customers, Boost Profitability: Coursera
  • Virtual Selling: LearnQuest
  • Map Buyer Journey: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok