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Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    358 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Risk Management

    Skills you'll gain: Credit Risk, Operational Risk, Portfolio Risk, Risk Management, Risk Management Framework, Business Risk Management, Risk Modeling, Risk Mitigation, Financial Market, Enterprise Risk Management (ERM), Risk Appetite, Risk Control, Risk Analysis, Derivatives, Governance, Portfolio Management, Capital Markets, Financial Analysis, Market Data, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    332 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Data Management, Customer Data Management, Databases, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Software Engineering Fundamentals

    Skills you'll gain: Software Development Life Cycle, Linux Commands, Software Architecture, Bash (Scripting Language), Restful API, Shell Script, Git (Version Control System), GitHub, Flask (Web Framework), Software Design, Version Control, File Management, Application Deployment, Linux, Software Development Methodologies, Software Design Patterns, Data Import/Export, Programming Principles, Web Scraping, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    302 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    AI for Business: Branding, Creative Content, and Marketing

    Skills you'll gain: AI Workflows, Copywriting, Education Software and Technology, Motion Graphics, Blogs, AI Product Strategy, Graphic and Visual Design, Scripting, Color Theory, Target Audience, Creativity, Writing and Editing, Social Media Content, Typography, Marketing, Business Research

    3.7
    Rating, 3.7 out of 5 stars
    ·
    46 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Web Analytics, Marketing Communications, Digital Marketing, Analytics, Marketing Strategies, Digital Media Strategy, Campaign Management, AI Personalization, Marketing Management, Marketing, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Scrum (Software Development), Product Development, Innovation, Product Roadmaps, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Planning, Product Strategy, ChatGPT, Test Planning, Registration, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.4K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    HRCI

    Compliance and Risk Management

    Skills you'll gain: Compliance Management, Regulatory Compliance, Business Continuity Planning, Occupational Safety And Health, Governance Risk Management and Compliance, Risk Management, Human Resources, Operational Risk, Risk Mitigation, Human Resource Policies, Labor Law, Human Resource Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    383 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular brand management courses

  • Business Management Essentials: Illinois Tech
  • Risk Management: New York Institute of Finance
  • Product Management Essentials: University of Maryland, College Park
  • Sales and CRM Overview: Salesforce
  • Applied Software Engineering Fundamentals: IBM
  • AI Product Management: Duke University
  • Gestión de Marca: Tecnológico de Monterrey
  • AI for Business: Branding, Creative Content, and Marketing: Skillshare
  • Digital Marketing: University of Illinois Urbana-Champaign
  • IBM Product Manager: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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