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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
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    N

    National Taiwan University

    實驗經濟學 (Experimental Economics: Behavioral Game Theory)

    Skills you'll gain: Game Theory, Experimentation, Negotiation, Behavioral Economics, Research Design, Economics, Decision Making, Socioeconomics, Strategic Decision-Making, Consumer Behaviour, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Amsterdam

    Teaching in University Science Laboratories (Developing Best Practice)

    Skills you'll gain: Laboratory Experience, Laboratory Techniques, User Feedback, Experimentation, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    145 reviews

    Intermediate · Course · 1 - 3 Months

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    B

    BCG

    التحوّل الرقمي

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    291 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #3: Drug Effectiveness - Real-World Evidence

    Skills you'll gain: Clinical Research, Clinical Trials, Pharmacology, Data Collection, Epidemiology, Scientific Methods, Statistical Methods, Analytical Skills, Regression Analysis, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
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    12 reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    University of Illinois Urbana-Champaign

    Introduction to Finance: The Role of Financial Markets

    Skills you'll gain: Financial Market, Capital Budgeting, Capital Markets, Finance, Securities (Finance), Financial Management, Investments, Financial Analysis, Equities, Return On Investment, Cash Flows, Risk Management, Risk Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    86 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Data Visualization, Text Mining, Social Network Analysis, Statistical Analysis, Data Visualization Software, Case Studies, Application Programming Interface (API), Unstructured Data, Data Analysis, R Programming, Statistical Methods, Correlation Analysis, Regression Analysis, Data Collection, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
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    298 reviews

    Intermediate · Course · 1 - 4 Weeks

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    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.4
    Rating, 4.4 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend, Risk Analysis, Predictive Modeling, Risk Management, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    211 reviews

    Intermediate · Specialization · 1 - 3 Months

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    U

    Universidad de Palermo

    Inteligencia Artificial Aplicada al Derecho

    Skills you'll gain: Legal Writing, Legal Strategy, Legal Technology, Prompt Engineering, Responsible AI, Legal Research, AI Security, AI Enablement, Generative AI, Process Optimization, Case Studies, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
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    21 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Illinois Urbana-Champaign

    Introduction to Artificial Intelligence

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), Applied Machine Learning, Deep Learning, Responsible AI, Machine Learning Methods, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Artificial Neural Networks, Convolutional Neural Networks, Regression Analysis, Classification Algorithms, Business Ethics, Governance

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Inference and Hypothesis Testing in Data Science Applications

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Probability & Statistics, Data Ethics, Statistical Analysis, Quantitative Research, Statistical Inference, Statistics, Sample Size Determination, Sampling (Statistics)

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    50 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    380 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • 實驗經濟學 (Experimental Economics: Behavioral Game Theory): National Taiwan University
  • Teaching in University Science Laboratories (Developing Best Practice): University of Amsterdam
  • التحوّل الرقمي: BCG
  • Pillar #3: Drug Effectiveness - Real-World Evidence: Johns Hopkins University
  • Introduction to Finance: The Role of Financial Markets: University of Illinois Urbana-Champaign
  • Social Media Data Analytics: University of Washington
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Analítica de Datos en Finanzas​: Universidad de los Andes
  • Inteligencia Artificial Aplicada al Derecho: Universidad de Palermo
  • Introduction to Artificial Intelligence: University of Illinois Urbana-Champaign

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Market (economics) (28)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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