• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    I

    IE Business School

    Intelligence Tools for the Digital Age

    Skills you'll gain: Intelligence Collection and Analysis, Strategic Thinking, Competitive Intelligence, Critical Thinking, Analysis, Business Intelligence, Digital Transformation, Timelines, Decision Making, Trend Analysis, Stakeholder Analysis, Business Strategy, Complex Problem Solving, International Relations, Empathy & Emotional Intelligence, Forecasting, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    678 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Managing Asthma, Allergies, Diabetes, and Seizures in School

    Skills you'll gain: Chronic Diseases, Student Support and Services, Parent Communication, Care Management, Health Education, First Aid, Patient Education and Support, Pediatrics, Emergency Response, Nursing Care, Respiratory Care, Medication Administration, Nutrition and Diet

    4.8
    Rating, 4.8 out of 5 stars
    ·
    721 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Competitive Analysis, Business Management, Business Administration, Business Planning, Business Strategy, Business, Strategic Thinking, Entrepreneurship, Market Analysis, Analysis, Stakeholder Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    546 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Digital Footprint

    Skills you'll gain: digital literacy, Social Media, Facebook, Instagram, Data Ethics, Information Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    663 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yonsei University

    Spatial Data Science and Applications

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Database Management Systems, Big Data, Apache Hadoop, PostgreSQL, Network Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    527 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Lemann

    Ensino Híbrido: Personalização e Tecnologia na Educação

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Learning Management Systems, Technology Strategies, Innovation, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    644 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    操作系统原理(Operating Systems)

    Skills you'll gain: File Systems, Operating Systems, System Software, Computer Systems, OS Process Management, Data Storage, Unix, Performance Tuning, Peripheral Devices, Computer Science, System Design and Implementation, Computer Hardware, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    363 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Primer

    Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, AI Enablement, LLM Application, Artificial Intelligence, Innovation, Large Language Modeling, Creativity, Human Computer Interaction, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    428 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Macroeconomics for Business Management

    Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    449 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    443 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Workspace Security

    Skills you'll gain: Email Security, Google Workspace, Mobile Security, Security Management, Cloud Security, Application Security, Data Security, Security Controls, Identity and Access Management, Continuous Monitoring, Authentications, Multi-Factor Authentication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    809 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 4 Weeks

1…184185186…834

In summary, here are 10 of our most popular brand management courses

  • Intelligence Tools for the Digital Age : IE Business School
  • Managing Asthma, Allergies, Diabetes, and Seizures in School: University of Colorado System
  • Introducción a la estrategia: Universidad Nacional Autónoma de México
  • Digital Footprint: The University of Edinburgh
  • Spatial Data Science and Applications: Yonsei University
  • Ensino Híbrido: Personalização e Tecnologia na Educação: Fundação Lemann
  • 操作系统原理(Operating Systems): Peking University
  • Generative AI Primer: Vanderbilt University
  • Macroeconomics for Business Management: Fundação Instituto de Administração
  • High Stakes Leadership: Leading in Times of Crisis: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok