Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Methods, Probability & Statistics, Statistical Inference, Biostatistics, Sampling (Statistics), Statistics, Data Analysis, Regression Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Visualization
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Public Affairs, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Generative AI, Content Creation, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Optimization, Statistical Analysis, Statistics, Data Analysis, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Quality, Data Management, Technical Communication, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Data Science, Statistical Machine Learning, Statistical Inference, Statistics, A/B Testing, Statistical Modeling
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Dashboard, Tableau Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Literacy, Data Cleansing, Data Preprocessing, Data Quality, Data Import/Export
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

The University of Melbourne
Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development
Mixed · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months