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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California San Diego

    Basic Data Processing and Visualization

    Skills you'll gain: Data Processing, Data Manipulation, Data Visualization, Web Scraping, Data Visualization Software, Pandas (Python Package), Data Analysis, Data Preprocessing, Data Cleansing, Matplotlib, Data Import/Export, NumPy, Jupyter, JSON, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    American Psychological Association

    Statistics in Psychological Research

    Skills you'll gain: Data Visualization, Descriptive Statistics, Plot (Graphics), Data Literacy, Graphing, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Psychology, Research Design, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Computer Vision in Microsoft Azure

    Skills you'll gain: Image Analysis, Computer Vision, Artificial Intelligence, Microsoft Azure, Data Capture, Model Deployment, Text Mining, Application Programming Interface (API), Classification Algorithms, Document Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    MD-102: Endpoint Administrator

    Skills you'll gain: Microsoft Intune (Mobile Device Management Software), Endpoint Security, Microsoft Windows, Authentications, Application Deployment, Operating System Administration, Azure Active Directory, Windows PowerShell, Group Policy, Enterprise Application Management, Identity and Access Management, Cloud Applications, Enterprise Security, Mobile Security, System Configuration, Security Management, Microsoft Azure, User Provisioning, Android (Operating System), Patch Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Corporate Strategy, Value Propositions, Market Analysis, Cost Reduction, Market Opportunities, Strategic Decision-Making, Cost Control, Business Analysis, Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Governance, Data Collection, Quality Assurance, Data Processing, Data Analysis, Data Management, Model Evaluation, Data Preprocessing, Data Access, Statistical Analysis, Sampling (Statistics), Verification And Validation, Design Strategies, Threat Detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    57 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Advertise and grow your business on Facebook with Canva

    Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Dashboard, Marketing, Graphic Design, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Infographics, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Canva Design Essentials

    Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Branding, Design, Graphic Design, Digital Design, Competitive Analysis, Design Elements And Principles, Content Creation, Photo Editing, Social Media Content, Layout Design, Image Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    SQL for Data Science (and Version Control with GitHub)

    Skills you'll gain: SQL, Database Design, Database Management, Data Analysis, Database Architecture and Administration, Data Cleansing, Data Transformation, Data Manipulation, Query Languages, Analytics, GitHub, Data Integration, AI Enablement, Git (Version Control System), Performance Tuning

    4.1
    Rating, 4.1 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Basic Data Processing and Visualization: University of California San Diego
  • Statistics in Psychological Research: American Psychological Association
  • Computer Vision in Microsoft Azure: Microsoft
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Product Strategy and Roadmapping: Microsoft
  • MD-102: Endpoint Administrator: Packt
  • Competitive Strategy: Illinois Tech
  • Total Data Quality: University of Michigan
  • Advertise and grow your business on Facebook with Canva: Coursera
  • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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