Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Blockchain, Business Strategy, Strategic Decision-Making, Work Breakdown Structure, Project Implementation, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Value Propositions, Market Research
Intermediate · Course · 1 - 3 Months
Northeastern University
Skills you'll gain: Quality Assessment, Value-Based Care, Program Evaluation, Healthcare Industry Knowledge, Health Systems, Health Informatics, Change Management, Decision Support Systems, Health Care, Health Administration, Process Mapping, Care Management, Patient Safety, Quality Improvement, Patient-centered Care, Business Analytics, Performance Measurement, Health Policy, Medicaid, Predictive Analytics
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Data Literacy, Business Intelligence, Data Processing, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Data Management
Beginner · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: Financial Services, Artificial Intelligence, Responsible AI, FinTech, Banking Services, Financial Regulation, Banking, Fraud detection, Machine Learning, Applied Machine Learning, Unsupervised Learning, Data Ethics, Natural Language Processing, AI Personalization, Deep Learning, Credit Risk, Reinforcement Learning, Big Data, Algorithms, Data Management
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Marketing, Digital Media Strategy, Marketing Analytics, Marketing Strategies
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Machine Learning, Applied Machine Learning, Research, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Driving engagement, Machine Learning Methods, Behavioral Economics
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: SQL, Generative AI, Data Visualization, Database Design, Interactive Data Visualization, Query Languages, Data Capture, Data Analysis, Debugging, ChatGPT, Prompt Engineering, Databases, Data Validation
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Capital Expenditure, Resource Management, Market Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Process Analysis, Data Analysis, Data Integration, Organizational Skills, Data Management
Beginner · Guided Project · Less Than 2 Hours