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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing

    3.7
    Rating, 3.7 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Media Strategy, Branding, Organizational Strategy, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Splunk Inc.

    Splunk Search Expert 102

    Skills you'll gain: Splunk, Data Transformation, Data Manipulation, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Data Synthesis, Time Series Analysis and Forecasting, Real Time Data, Data Analysis, Big Data, Data Science, Business Analytics, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    5 Ways to Build a Better LinkedIn Profile

    Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media Content, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    306 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    AI Leadership & Strategic Implementation

    Skills you'll gain: Responsible AI, AI Enablement, Technology Roadmaps, Organizational Change, AI Product Strategy, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

    3.8
    Rating, 3.8 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Python Programming, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    174 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Sales Strategy, Customer Analysis, Data Cleansing, Sales Management, Responsible AI, Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Engagement, Taking Meeting Minutes, Sales, Customer Insights, Customer Relationship Management, Sales Presentations, Data Quality, Productivity Software, Meeting Facilitation, Generative AI Agents

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    Illinois Tech

    Mastering Excel Essentials to Enhance Business Value

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Dashboard, Data Entry, Productivity Software, Business Reporting, Data Cleansing, Data Visualization, Data Management, Analytics, Data Validation

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Developing the Opportunity for Corporate Entrepreneurs

    Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Global Marketing, Logistics Management, Export Control, Competitive Analysis, Insurance, Business Risk Management, Risk Management, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Beginner · Specialization · 3 - 6 Months

  • 2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Strategic Thinking, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera
  • Working with the Media: University of Colorado Boulder
  • Splunk Search Expert 102: Splunk Inc.
  • 5 Ways to Build a Better LinkedIn Profile: Coursera
  • AI Leadership & Strategic Implementation: Starweaver
  • Tweet Emotion Recognition with TensorFlow: Coursera
  • Generative AI for Sales Professionals: Microsoft
  • Mastering Excel Essentials to Enhance Business Value: Illinois Tech
  • Developing the Opportunity for Corporate Entrepreneurs: University of Maryland, College Park

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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