• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Analysis, Sampling (Statistics), Data Wrangling, Data Manipulation, Predictive Modeling, Correlation Analysis, Histogram, Biostatistics, Statistical Reporting, Statistical Analysis, Statistical Hypothesis Testing, Scripting, Statistical Software, Package and Software Management, Scripting Languages

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Global Healthcare Outcomes: Theory & Research Models

    Skills you'll gain: Pain Management, Nursing Management, Value-Based Care, Patient-centered Care, Patient Safety, Care Coordination, Health Policy, Nursing, Health Care, Mental and Behavioral Health, Substance Abuse, Healthcare Industry Knowledge, Cultural Responsiveness, Continuous Quality Improvement (CQI), Cultural Sensitivity, Infection Control, Surveys, Data Collection, Data Analysis, Leadership

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Fundamentals of Scientific Research Under Uncertainty

    Skills you'll gain: Scientific Methods, Science and Research, Critical Thinking, Bayesian Statistics, General Science and Research, Research, Analytical Skills, Research Design, Research Methodologies, Statistical Methods, Probability, Probability & Statistics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Dashboard Creation, Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Branding, Persona Development, Brand Management, Marketing Strategies, Trend Analysis, Market Data, Data-Driven Marketing, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research (4): Capstone Project

    Skills you'll gain: Report Writing, Operations Research, Research Reports, Applied Mathematics, Mathematical Modeling, Algorithms, Operational Analysis, Model Optimization, Business Modeling, Process Optimization, Project Design, Data Visualization, Complex Problem Solving, Performance Metric, Business Analytics

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Science and Research, Research Methodologies, Research, Research and Design, Data Collection, Social Sciences, Peer Review, Experimentation, Data Analysis, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Primary Research and GDPR Compliance

    Skills you'll gain: Business Research, General Data Protection Regulation (GDPR), Data Ethics, Strategic Decision-Making, Market Research, Business Ethics, Case Studies, Research Design, Research, Research Methodologies, Compliance Management, Law, Regulation, and Compliance, Information Privacy, Data Collection, Informed Consent, Ethical Standards And Conduct, Project Design, Data Capture, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Equity Market Fundamentals

    Skills you'll gain: Securities (Finance), Financial Trading, Return On Investment, Financial Regulations, Brokerage, Risk Analysis, Bidding, Financial Regulation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Market Adaptation and Specialized Negotiation Skills

    Skills you'll gain: Sales Process, Contract Negotiation, Legal Strategy, Business Ethics, Cultural Responsiveness, Collaborative Software, AI Personalization, Customer Engagement, AI literacy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Literacy, Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Synthesis, Data Ethics, Quantitative Research, Business Research, Research Reports, Research and Design, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Science and Research, Technical Communication, Stakeholder Communications, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Qualitative Research Methods: Capturing Rich Insights

    Skills you'll gain: Qualitative Research, Research Design, Focus Group, Research Methodologies, Research, Research and Design, Data Collection, Interviewing Skills, Case Studies, Analysis, Discussion Facilitation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Planning, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

1…212223…417

In summary, here are 10 of our most popular market research courses

  • Data Science for Health Research: University of Michigan
  • Global Healthcare Outcomes: Theory & Research Models: John Wiley & Sons
  • Fundamentals of Scientific Research Under Uncertainty: Johns Hopkins University
  • AI-powered market intelligence & brand positioning: Board Infinity
  • Operations Research (4): Capstone Project: National Taiwan University
  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Primary Research and GDPR Compliance: Coursera
  • Analyze and Apply Equity Market Fundamentals: EDUCBA
  • Market Adaptation and Specialized Negotiation Skills: LearnQuest
  • Mixed Methods Research: Bridging Qualitative & Quantitative: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok