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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Campus BBVA

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Business Analytics, Data Visualization, Dashboard Creation, Data Quality, Data Analysis, Analytics, Descriptive Statistics, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Methods, Statistics, Big Data, Sampling (Statistics), Statistical Hypothesis Testing, Project Management Life Cycle, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
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    59 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Email Analytics Basics

    Skills you'll gain: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Marketing Analytics, Business Reporting, Report Writing, Content Performance Analysis, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
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    Dartmouth College

    Predictive Analytics

    Skills you'll gain: Predictive Modeling, Analytics, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Model Evaluation, Digital Transformation, Business Analytics, Model Training, Ethical Standards And Conduct, Data Ethics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Machine Learning, Statistical Modeling, Data Strategy, Regression Analysis, Supervised Learning, Model Optimization

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Colorado Boulder

    Advanced Business Analytics

    Skills you'll gain: Data Storytelling, Predictive Modeling, Data Presentation, Data Governance, Data Visualization, Predictive Analytics, Model Evaluation, Data Management, Business Analytics, Storytelling, Data Literacy, Analytics, Exploratory Data Analysis, Logistic Regression, Data Quality, Data Analysis, Risk Analysis, Data-Driven Decision-Making, Data Cleansing, SQL

    4.6
    Rating, 4.6 out of 5 stars
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    5.3K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Analytics Application & Insight

    Skills you'll gain: People Analytics, Dashboard Creation, Employee Engagement, Workforce Planning, Human Resources Management and Planning, Root Cause Analysis, Data-Driven Decision-Making, Analytics, Problem Solving, Workforce Management, Employee Surveys, Generative AI, Performance Metric, Management Reporting, Talent Management, Performance Measurement, Business Metrics, Predictive Analytics, Decision Making, Employee Retention

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Strategies, Data Analysis, Marketing Effectiveness, Data Strategy, Performance Measurement, Operations, Business Strategy, Strategic Decision-Making, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Presentations, Problem Management, Advertising

    4.5
    Rating, 4.5 out of 5 stars
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    776 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    20 reviews

    Beginner · Course · 1 - 4 Weeks

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    Dartmouth College

    Prescriptive Analytics

    Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Predictive Analytics, Data-Driven Decision-Making, Business Solutions, Model Optimization, Strategic Decision-Making, Data Science, Feature Engineering, Complex Problem Solving, Model Evaluation, Python Programming, Decision Making, Mathematical Software, Cloud Computing

    Intermediate · Course · 1 - 3 Months

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    Illinois Tech

    Predictive Analytics

    Skills you'll gain: Predictive Modeling, Machine Learning Algorithms, Predictive Analytics, Data Cleansing, Unsupervised Learning, Data Transformation, Data Analysis, Statistical Machine Learning, Analytics, Data Science, Data Mining, R (Software), Classification Algorithms, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Data Preprocessing, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

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    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Applied Machine Learning, Classification Algorithms, Analytics, Analytical Skills, Operational Analysis, Data-Driven Decision-Making, Process Optimization, Predictive Modeling, Spreadsheet Software, Team Building, Network Routing, Model Evaluation, Model Optimization, Case Studies

    Build toward a degree

    Beginner · Course · 3 - 6 Months

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    U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    Digital Marketing Basics

    Skills you'll gain: Digital Marketing, Target Audience, Data-Driven Marketing, Search Engine Optimization, Social Media Content, Email Marketing, Marketing Strategy and Techniques, Marketing Strategies, Social Media Strategy, Digital Brand Strategy, Social Media Marketing, Marketing Analytics, Customer Engagement, Marketing, Digital Marketing Tools, Web Analytics and SEO, Business Marketing, Web Analytics, Business Development, Business

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

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Analytics (13)
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