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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Statistics For Data Science

    Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistics, Statistical Analysis, Data Analysis, Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference

    4
    Rating, 4 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Health Care, Health Systems, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    How to Use Data

    Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Science, Machine Learning

    Beginner · Specialization · 1 - 3 Months

  • M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, Entrepreneurship, Business Planning, Operations Management, Operations, Accounting, Business, Small Business Accounting, Legal Risk, New Business Development, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    145 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California San Diego

    Big Data - Capstone Project

    Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Splunk, Data Analysis, Unstructured Data, Data Storytelling, Analytics, Data Wrangling, Network Analysis, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    400 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Global Marketing, Export Control, Mergers & Acquisitions, Risk Management, Business Development, International Relations, Market Analysis, Franchising, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Fake News Detection with Machine Learning

    Skills you'll gain: Recurrent Neural Networks (RNNs), Exploratory Data Analysis, Deep Learning, Text Mining, Matplotlib, Data Cleansing, Data Analysis, Data Preprocessing, Natural Language Processing, Data Manipulation, Python Programming, Machine Learning, Model Evaluation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    264 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create an Infographic in Canva

    Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    201 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Conformando tu estrategia digital

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Marketing Strategies, Digital Advertising, Email Marketing, Content Creation, Web Design and Development, Event Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a value proposition canvas in Miro

    Skills you'll gain: Competitive Analysis, Customer Analysis, Miro AI, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Product Knowledge, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Genentech

    Data Science with Real World Data in Pharma

    Skills you'll gain: Drug Development, Clinical Research, Clinical Trials, Statistical Analysis, Predictive Modeling, R Programming, Data Analysis, Statistical Methods, Health Policy, Data Science, Epidemiology, Healthcare Industry Knowledge, Data Quality, Electronic Medical Record

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

  • É

    École Polytechnique

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Business Development, Market Analysis, Business Strategy, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Innovation, Business Modeling, Regulation and Legal Compliance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    196 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistics For Data Science: Coursera
  • Using clinical health data for better healthcare: The University of Sydney
  • How to Use Data: University of Pennsylvania
  • Capstone - Launch Your Own Business!: Michigan State University
  • Big Data - Capstone Project: University of California San Diego
  • International Business Entry Strategies : University of Colorado Boulder
  • Fake News Detection with Machine Learning: Coursera
  • Create an Infographic in Canva: Coursera
  • Conformando tu estrategia digital: Tecnológico de Monterrey
  • Create a value proposition canvas in Miro: Coursera

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