Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Management, Google Sheets, Data-Driven Decision-Making, Data Analysis, Spreadsheet Software, Analytical Skills, Meeting Facilitation, Business Analysis, Dashboard, Data Presentation, Quantitative Research, Problem Solving
Beginner · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Dashboard, Web Scraping, Pseudocode, Data Storytelling, Algorithms, Data Presentation, Jupyter, Data Mining, Data Visualization, Correlation Analysis, Pandas (Python Package), Data Analysis, NumPy, Predictive Modeling, IBM Cloud, Data Literacy, Data Science, Unsupervised Learning, Machine Learning, Project Management
Beginner · Specialization · 3 - 6 Months

University of Amsterdam
Skills you'll gain: Qualitative Research, Scientific Methods, Research, Statistical Hypothesis Testing, Statistical Analysis, Research Design, Sampling (Statistics), Science and Research, Interviewing Skills, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Data Analysis, Statistics, Regression Analysis, Report Writing, Statistical Inference, R Programming
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Statistical Methods, Quantitative Research, Probability & Statistics, Research Design, Statistical Software
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Request for Proposal, Strategic Sourcing, Request For Quotation (RFQ), Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Vendor Relationship Management, Market Research, Competitive Intelligence, Data-Driven Decision-Making, Analysis, Decision Making
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Branding, Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Marketing Communications, Customer experience strategy (CX), Market Analysis, Marketing Analytics, Customer Insights, Case Studies
Mixed · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Unsupervised Learning, Supervised Learning, Transfer Learning, Machine Learning, Jupyter, Applied Machine Learning, Data Ethics, Decision Tree Learning, Model Evaluation, Tensorflow, Scikit Learn (Machine Learning Library), NumPy, Predictive Modeling, Deep Learning, Artificial Intelligence, Classification Algorithms, Reinforcement Learning, Random Forest Algorithm, Feature Engineering, Data Preprocessing
Beginner · Specialization · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Cloud Deployment, Digital Transformation, Business Strategy, Competitive Analysis, Cloud Computing Architecture, Data Wrangling, Cloud Services, Business Transformation, Cloud Infrastructure, Big Data, Generative AI, Cloud Storage, Data Analysis, Responsible AI, Cloud Computing, Statistical Analysis, Data Cleansing, Apache Hadoop, Cloud Security, Data Science
Beginner · Specialization · 3 - 6 Months

Yale University
Skills you'll gain: Goal Setting, Positivity, Productivity, Growth Mindedness, Resilience, Self-Awareness, Health And Wellness Coaching, Behavioral Health, Mental Health, Self-Motivation, Psychology, Decision Making, Social Skills, Mindfulness, Cognitive flexibility
Mixed · Course · 1 - 3 Months

Deep Teaching Solutions
Skills you'll gain: Learning Strategies, Lifelong Learning, Time Management, Productivity, Willingness To Learn, Quick Learning, Growth Mindedness, Mental Concentration, Persistence, Cognitive flexibility, Creativity, Overcoming Obstacles, Dealing With Ambiguity, Adaptability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Marketing Strategies, Promotional Strategies, Marketing Planning, Adobe Firefly, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Digital Design, Content Marketing, Visual Design, Target Audience, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
Beginner · Professional Certificate · 3 - 6 Months