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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Measuring the Success of a Patient Safety or Quality Improvement Project (Patient Safety VI)

    Skills you'll gain: Patient Safety, Performance Measurement, Data Analysis, Value-Based Care, Continuous Quality Improvement (CQI), Data Analysis Software, Health Policy, Data Quality, Descriptive Statistics, Data Integration, Statistical Inference

    4.7
    Rating, 4.7 out of 5 stars
    ·
    97 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Mining

    Skills you'll gain: Model Evaluation, Digital Transformation, Geospatial Information and Technology, Environmental Regulations, Predictive Modeling, Advanced Analytics, Environment and Resource Management, Computer Vision, Environment Health And Safety, Environment, Supervised Learning, Operations, Workforce Development, Operations Management

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Foundations of Data Analysis with Pandas and Python

    Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Python Programming, Data Structures, Development Environment, Object Oriented Programming (OOP)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Applications of Software Architecture for Big Data

    Skills you'll gain: Database Management, Acceptance Testing, Web Applications, Microservices, Software Architecture, Software Engineering, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Distributed Computing, Prototyping, Requirements Elicitation, Test Automation, Agile Product Development, Big Data, Data Analysis

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    19 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Prompt Engineering, Market Analysis, Prototyping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Generative AI, Risk Management, Data Visualization Software, ChatGPT, Data Synthesis, Compliance Management, Unsupervised Learning, AI Workflows, Prompt Engineering, Data Pipelines, Automation, Predictive Analytics, Ethical Standards And Conduct

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Promptly for Beginners: Build a Generative AI App

    Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering, Artificial Intelligence, Application Development, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation, User Interface (UI), User Feedback

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Sales, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Pipelines, General Sales Practices, Sales Training, Sales Presentation, Closing (Sales), Process Mapping, Sales Strategy, Business Software, Sales Enablement, Customer Relationship Building, Verbal Communication Skills, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    User Interface Design: Principles, Prototyping, Practices

    Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, Design Strategies, UI/UX Research, User Centered Design, Mockups, Visual Design, Usability Testing, Graphic and Visual Design Software, Figma (Design Software), Design Thinking, Design Elements And Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women

    Skills you'll gain: Business Planning, Business Strategies, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    104 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Measuring the Success of a Patient Safety or Quality Improvement Project (Patient Safety VI): Johns Hopkins University
  • AI for Mining: AI CERTs
  • Measurement – Turning Concepts into Data: Johns Hopkins University
  • Foundations of Data Analysis with Pandas and Python: Packt
  • Applications of Software Architecture for Big Data: University of Colorado Boulder
  • GenAI for Product Managers: Coursera
  • GenAI for Fraud Analysts: Improving Detection Efficiency: Coursera
  • Promptly for Beginners: Build a Generative AI App: Coursera
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Zoho Sales Representative: Zoho Corporation

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